http://www.dmnews.com/clickthrough-rates/topic/12651/ Articles tagged with Click-Through Rates from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Here are three must-have data sets that every marketer should include in his or her email strategy. http://www.dmnews.com/everyday-email-essentials/article/290574/ Wed, 01 May 2013 04:00:00 GMT Here are three must-have data sets that every marketer should include in his or her email strategy. Direct Marketing News The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users. http://www.dmnews.com/is-there-a-higher-chance-youll-survive-a-plane-crash-or-click-a-banner-ad/article/286350/ Thu, 28 Mar 2013 11:00:00 GMT The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users. Direct Marketing News CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up. http://www.dmnews.com/real-time-guessing-is-no-substitute-for-data/article/282713/ Wed, 06 Mar 2013 12:00:00 GMT CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up. Direct Marketing News Marketers are getting sharper at attributing which online ad impressions lead to conversions. http://www.dmnews.com/the-click-that-counts/article/274006/ Tue, 01 Jan 2013 05:00:00 GMT Marketers are getting sharper at attributing which online ad impressions lead to conversions. Direct Marketing News Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers. http://www.dmnews.com/4-compelling-ways-to-drive-clicks/article/270051/ Sat, 01 Dec 2012 05:00:00 GMT Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers. Direct Marketing News In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important. http://www.dmnews.com/5-meaningful-numbers-that-dont-lie/article/270049/ Sat, 01 Dec 2012 05:00:00 GMT In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important. Direct Marketing News Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results. http://www.dmnews.com/hot-list-four-ways-to-optimize-email-performance/article/260098/ Mon, 01 Oct 2012 04:00:00 GMT Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results. Direct Marketing News A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate. http://www.dmnews.com/hutton-hotel-blends-video-and-email-to-flaunt-its-boutique-amenities/article/251606/ Wed, 01 Aug 2012 04:00:00 GMT A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate. Direct Marketing News According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates. http://www.dmnews.com/silverpop-study-finds-success-in-personalized-behavior-based-email-content/article/251451/ Mon, 23 Jul 2012 21:25:26 GMT According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates. Direct Marketing News Producing quality online video content is quickly becoming a top priority for marketers. http://www.dmnews.com/marketers-measure-video-effectiveness/article/247168/ Sun, 01 Jul 2012 04:00:00 GMT Producing quality online video content is quickly becoming a top priority for marketers. Direct Marketing News