http://www.dmnews.com/inapp-ads/topic/12648/ Articles tagged with In-app Ads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni. http://www.dmnews.com/zumobi-launches-in-app-ad-platform/article/230740/ Mon, 05 Mar 2012 22:39:14 GMT Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni. Direct Marketing News Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6. http://www.dmnews.com/facebook-adds-in-app-currency-offers/article/222384/ Mon, 09 Jan 2012 20:03:26 GMT Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6. Direct Marketing News Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8. http://www.dmnews.com/study-40-of-october-mobile-ad-campaigns-targeted/article/218352/ Thu, 08 Dec 2011 11:00:00 GMT Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8. Direct Marketing News Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld. http://www.dmnews.com/apple-backs-off-mobile-tracking/article/210109/ Mon, 22 Aug 2011 19:23:24 GMT Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld. Direct Marketing News Brands such as Burger King Corp., United Parcel Service of America (UPS) and Hotels.com are adopting in-app ads, capitalizing on the growing number of consumers using smartphones and the deep engagement provided by mobile applications. http://www.dmnews.com/location-based-targeting-through-ads-in-apps-increases-consumer-interaction/article/203565/ Wed, 01 Jun 2011 04:20:00 GMT Brands such as Burger King Corp., United Parcel Service of America (UPS) and Hotels.com are adopting in-app ads, capitalizing on the growing number of consumers using smartphones and the deep engagement provided by mobile applications. Direct Marketing News