http://www.dmnews.com/interactive-advertising/topic/12639/ Articles tagged with Interactive Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Social TV—it's about more than having a Twitter handle. http://www.dmnews.com/socialtv-work/article/281805/ Tue, 26 Feb 2013 12:00:00 GMT Social TV—it's about more than having a Twitter handle. Direct Marketing News Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles. http://www.dmnews.com/playing-with-terry-crews-muscles/article/256894/ Thu, 30 Aug 2012 22:07:18 GMT Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles. Direct Marketing News Ralph Lauren's New York Times iPad ads are heavily interactive, featuring new content and elaborate e-commerce elements. Direct Marketing News speaks with both Todd Haskell of the Times and Eric Litman of Medialets. http://www.dmnews.com/the-evolving-complexities-of-interactive-tablet-ads/article/254087/ Thu, 09 Aug 2012 19:08:23 GMT Ralph Lauren's New York Times iPad ads are heavily interactive, featuring new content and elaborate e-commerce elements. Direct Marketing News speaks with both Todd Haskell of the Times and Eric Litman of Medialets. Direct Marketing News Interactive video formats used to be a niche specialty—but there's no more fertile a time than now for marketers to seize the opportunity of video interactivity. http://www.dmnews.com/vegetate-or-activate-four-tips-for-online-video-interactivity/article/252536/ Mon, 30 Jul 2012 19:56:58 GMT Interactive video formats used to be a niche specialty—but there's no more fertile a time than now for marketers to seize the opportunity of video interactivity. Direct Marketing News With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station. http://www.dmnews.com/commuters-play-virtual-fetch/article/246899/ Sun, 01 Jul 2012 04:00:00 GMT With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station. Direct Marketing News Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering. http://www.dmnews.com/jivox-launches-brand-engagement-lift-technology/article/247956/ Thu, 28 Jun 2012 21:13:42 GMT Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering. Direct Marketing News Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. http://www.dmnews.com/drtv-vet-ron-bliwas-steps-down-from-ceo-role-at-a-eicoff-co/article/230316/ Thu, 01 Mar 2012 20:39:45 GMT Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. Direct Marketing News Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure. http://www.dmnews.com/facebooks-ipo-could-impact-marketing/article/228993/ Thu, 01 Mar 2012 05:00:00 GMT Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure. Direct Marketing News Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance. http://www.dmnews.com/do-you-have-that-in-yellow-nyc-tests-taxi-shopping/article/226947/ Wed, 08 Feb 2012 18:33:39 GMT Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance. Direct Marketing News Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17. http://www.dmnews.com/nrf-big-show-ralph-lauren-evp-on-marketing-luxury-goods-online/article/223428/ Tue, 17 Jan 2012 16:17:43 GMT Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17. Direct Marketing News