http://www.dmnews.com/online-advertising-revenue/topic/12638/ Articles tagged with Online Advertising Revenue from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In its report "Real-time Bidding: The Online Ad Exchange," research firm Parks Associates predicts advertising revenues from real-time bidding practices will be worth $7 billion in North America by 2017. http://www.dmnews.com/parks-associates-rtb-will-change-online-display-advertising/article/253764/ Tue, 07 Aug 2012 21:40:50 GMT In its report "Real-time Bidding: The Online Ad Exchange," research firm Parks Associates predicts advertising revenues from real-time bidding practices will be worth $7 billion in North America by 2017. Direct Marketing News Forward-thinking marketers use Big Data to create personalized customer experiences. http://www.dmnews.com/big-data-helps-brands-target-customers-in-smarter-ways/article/246813/ Sun, 01 Jul 2012 04:00:00 GMT Forward-thinking marketers use Big Data to create personalized customer experiences. Direct Marketing News Total U.S. advertising spend is expected to increase 2.7% to $152.1 billion in 2012, according to a forecast conducted by research firm Strategy Analytics. A Strategy Analytics statement described the jump as "significant improvement." http://www.dmnews.com/report-us-advertising-spend-to-improve-in-2012/article/229593/ Mon, 27 Feb 2012 17:30:04 GMT Total U.S. advertising spend is expected to increase 2.7% to $152.1 billion in 2012, according to a forecast conducted by research firm Strategy Analytics. A Strategy Analytics statement described the jump as "significant improvement." Direct Marketing News I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. http://www.dmnews.com/yahoo-can-buy-itself-back-into-the-display-market/article/222266/ Mon, 09 Jan 2012 15:00:00 GMT I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. Direct Marketing News AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team. http://www.dmnews.com/aol-promotes-norton-to-head-of-sales/article/218797/ Fri, 09 Dec 2011 20:28:08 GMT AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team. Direct Marketing News Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range of options for the one-time technology powerhouse, including selling itself off for spare parts. http://www.dmnews.com/yahoos-future-hazy-after-bartz-sacked/article/212386/ Sat, 01 Oct 2011 04:00:00 GMT Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range of options for the one-time technology powerhouse, including selling itself off for spare parts. Direct Marketing News U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28. http://www.dmnews.com/us-online-ad-revenue-up-23-in-first-half-of-2011-iab/article/213159/ Thu, 29 Sep 2011 17:01:40 GMT U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28. Direct Marketing News AOL's global advertising business generated $319 million in revenue in the second quarter, a 5% increase compared with the prior year. The second quarter was the unit's first period of year-over-year revenue growth since Q2 2008. AOL's global advertising business contributed 59% of the company's total revenue in the quarter. http://www.dmnews.com/aol-global-ad-revenue-grows-net-income-falls/article/209304/ Tue, 09 Aug 2011 14:37:27 GMT AOL's global advertising business generated $319 million in revenue in the second quarter, a 5% increase compared with the prior year. The second quarter was the unit's first period of year-over-year revenue growth since Q2 2008. AOL's global advertising business contributed 59% of the company's total revenue in the quarter. Direct Marketing News US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a 23% increase compared with Q1 2010, according to industry group the Interactive Advertising Bureau and advisory firm Pricewaterhouse Coopers. http://www.dmnews.com/digital-ad-revenue-reaches-all-time-high-in-q1-iab/article/203910/ Thu, 26 May 2011 21:23:54 GMT US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a 23% increase compared with Q1 2010, according to industry group the Interactive Advertising Bureau and advisory firm Pricewaterhouse Coopers. Direct Marketing News