http://www.dmnews.com/data-collection/topic/12630/ Articles tagged with Data Collection from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad. http://www.dmnews.com/do-not-track-no-holds-barred/article/285525/ Thu, 21 Mar 2013 22:04:56 GMT Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad. Direct Marketing News Manufacturers and retailers identify Big Data's big challenges. http://www.dmnews.com/infographic-mind-the-gap/article/279491/ Fri, 08 Feb 2013 12:00:00 GMT Manufacturers and retailers identify Big Data's big challenges. Direct Marketing News Marketers must be cautious about how they share data with partners. http://www.dmnews.com/three-ways-to-avoid-data-leakage-nightmares/article/276933/ Wed, 23 Jan 2013 12:00:00 GMT Marketers must be cautious about how they share data with partners. Direct Marketing News Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are. http://www.dmnews.com/2013-essential-guide-to-data-driven-marketing/article/274563/ Wed, 02 Jan 2013 22:46:43 GMT Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are. Direct Marketing News Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it. http://www.dmnews.com/ftc-orders-data-brokers-to-disclose-operations-information/article/273181/ Tue, 18 Dec 2012 22:54:36 GMT Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it. Direct Marketing News Too many marketers overlook the essential ingredient of direct marketing: Testing. http://www.dmnews.com/are-you-really-doing-direct-marketing/article/265016/ Tue, 23 Oct 2012 20:47:43 GMT Too many marketers overlook the essential ingredient of direct marketing: Testing. Direct Marketing News Consumers want to be clued in on data broker activity. http://www.dmnews.com/infographic-demystifying-the-data-broker/article/264384/ Fri, 19 Oct 2012 14:09:04 GMT Consumers want to be clued in on data broker activity. Direct Marketing News When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved. http://www.dmnews.com/data-a-necessary-science/article/263809/ Tue, 16 Oct 2012 00:26:30 GMT When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved. Direct Marketing News Numbers can be sexy—and they're also vital to direct marketing. http://www.dmnews.com/dimitri-maex-managing-director-ogilvyone/article/263119/ Thu, 11 Oct 2012 11:15:00 GMT Numbers can be sexy—and they're also vital to direct marketing. Direct Marketing News In today's dynamic buying environment, marketing can't be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them. http://www.dmnews.com/holistic-customer-view-maximizes-customer-engagement/article/255011/ Thu, 13 Sep 2012 17:00:00 GMT In today's dynamic buying environment, marketing can't be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them. Direct Marketing News