http://www.dmnews.com/entertainment/topic/1250/ Articles tagged with Entertainment from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man? http://www.dmnews.com/can-the-man-of-steel-beat-an-iron-strong-franchise/article/295219/ Sat, 01 Jun 2013 04:00:00 GMT Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man? Direct Marketing News Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.k.a. The Lyrical G) lays down a rap. http://www.dmnews.com/40-under-40-the-lyrical-g/article/269383/ Wed, 21 Nov 2012 17:11:50 GMT Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.k.a. The Lyrical G) lays down a rap. Direct Marketing News Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign. http://www.dmnews.com/prometheus-takes-views-into-the-future/article/251418/ Wed, 01 Aug 2012 04:00:00 GMT Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign. Direct Marketing News Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment. http://www.dmnews.com/brands-must-entertain-young-audiences-to-drive-engagement/article/251391/ Wed, 01 Aug 2012 04:00:00 GMT Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment. Direct Marketing News Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment. http://www.dmnews.com/engagement-that-entertains/article/251457/ Wed, 01 Aug 2012 04:00:00 GMT Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment. Direct Marketing News What does marketing have in common with musicals? Read on. http://www.dmnews.com/creative-week-off-broadway-and-far-from-brooklyn/article/239999/ Mon, 07 May 2012 18:26:00 GMT What does marketing have in common with musicals? Read on. Direct Marketing News A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. http://www.dmnews.com/contagion-billboard-is-literally-viral/article/211902/ Tue, 13 Sep 2011 15:09:20 GMT A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. Direct Marketing News A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads. http://www.dmnews.com/telecoms-movie-studios-partner-on-30m-movies-on-demand-push/article/165999/ Wed, 17 Mar 2010 20:55:01 GMT A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads. Direct Marketing News The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong. http://www.dmnews.com/central-hockey-league-launches-loyalty-program/article/147808/ Tue, 01 Sep 2009 13:30:00 GMT The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong. Direct Marketing News Mail.com Media Corporation (MMC), a digital media company that owns and operates Mail.com and its e-mail service, has acquired DeadlineHollywoodDaily.com (DHD). http://www.dmnews.com/mailcom-acquires-deadlinehollywooddailycom/article/138917/ Tue, 23 Jun 2009 19:22:40 GMT Mail.com Media Corporation (MMC), a digital media company that owns and operates Mail.com and its e-mail service, has acquired DeadlineHollywoodDaily.com (DHD). Direct Marketing News