http://www.dmnews.com/drtv/topic/1236/ Articles tagged with Drtv from Direct Marketing News Direct Marketing News web@haymarketmedia.com no DRTV marketers need to take an integrated approach to marketing to keep pace with their multiscreen customers. http://www.dmnews.com/integrate-or-be-left-behind/article/276152/ Tue, 15 Jan 2013 18:01:50 GMT DRTV marketers need to take an integrated approach to marketing to keep pace with their multiscreen customers. Direct Marketing News As Seen On TV announced Aug. 10 that it will acquire direct response weight loss concern eDiets.com in an all-stock transaction valued near $13 million. http://www.dmnews.com/drtv-brands-unite-as-seen-on-tv-to-acquire-edietscom/article/254271/ Fri, 10 Aug 2012 19:56:44 GMT As Seen On TV announced Aug. 10 that it will acquire direct response weight loss concern eDiets.com in an all-stock transaction valued near $13 million. Direct Marketing News Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment. http://www.dmnews.com/engagement-that-entertains/article/251457/ Wed, 01 Aug 2012 04:00:00 GMT Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment. Direct Marketing News Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading. http://www.dmnews.com/qa-kevin-harrington-chairman-founder-tvgoods-inc/article/251623/ Wed, 01 Aug 2012 04:00:00 GMT Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading. Direct Marketing News Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto. http://www.dmnews.com/marketsmith-promotes-insider-to-gm-and-evp/article/231075/ Wed, 07 Mar 2012 19:54:43 GMT Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto. Direct Marketing News Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. http://www.dmnews.com/drtv-vet-ron-bliwas-steps-down-from-ceo-role-at-a-eicoff-co/article/230316/ Thu, 01 Mar 2012 20:39:45 GMT Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. Direct Marketing News DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. http://www.dmnews.com/plug-ins-drtv/article/229234/ Thu, 01 Mar 2012 05:00:00 GMT DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. Direct Marketing News Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment. http://www.dmnews.com/hamptons-pajamajeans-go-viral-with-drtv-campaign/article/217251/ Thu, 01 Dec 2011 05:00:00 GMT Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment. Direct Marketing News With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns. http://www.dmnews.com/tracking-drtv-orders-leads-to-smarter-media-placement/article/217250/ Thu, 01 Dec 2011 05:00:00 GMT With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns. Direct Marketing News As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities. http://www.dmnews.com/microsofts-videosurf-acquisition-signifies-a-dr-marketing-breakthrough/article/217399/ Tue, 22 Nov 2011 17:49:07 GMT As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities. Direct Marketing News