http://www.dmnews.com/instore-marketing/topic/12312/ Articles tagged with In-Store Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor? http://www.dmnews.com/the-showrooming-effect-leveraging-the-in-store-experience/article/282861/ Thu, 07 Mar 2013 12:00:00 GMT What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor? Direct Marketing News Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years. http://www.dmnews.com/make-the-holiday-cash-registers-sing/article/272429/ Thu, 13 Dec 2012 12:00:00 GMT Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years. Direct Marketing News Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop. http://www.dmnews.com/londoners-barter-tweets-for-kelloggs-savory-treats/article/269865/ Sat, 01 Dec 2012 05:00:00 GMT Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop. Direct Marketing News Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains. http://www.dmnews.com/qa-yuchun-lee-vp-of-enterprise-marketing-managements-ibm-industry-solutions/article/242641/ Fri, 01 Jun 2012 04:00:00 GMT Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains. Direct Marketing News Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into. http://www.dmnews.com/target-targets-twi-hards/article/233741/ Sun, 01 Apr 2012 04:00:00 GMT Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into. Direct Marketing News Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure. http://www.dmnews.com/sorry-you-cant-be-interested-in-music-unless-youre-a-man/article/223730/ Fri, 20 Jan 2012 14:00:00 GMT Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure. Direct Marketing News Macy's will build interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop. http://www.dmnews.com/in-store-digital-upgrades-integral-to-macys-400-million-renovation/article/215773/ Tue, 01 Nov 2011 17:36:54 GMT Macy's will build interactive store directories, a system to stream live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system, new wayfinding signage and a new mobile app to guide customers as they shop. Direct Marketing News Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world. http://www.dmnews.com/gamestop-cmo-sees-crm-as-key/article/212403/ Sat, 01 Oct 2011 04:00:00 GMT Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world. Direct Marketing News JWT North America has acquired shopper marketing firm Lunchbox, the WPP Group-owned agency said July 20, the same day the acquisition closed. http://www.dmnews.com/jwt-buys-shopper-marketing-firm-lunchbox/article/207908/ Wed, 20 Jul 2011 16:19:36 GMT JWT North America has acquired shopper marketing firm Lunchbox, the WPP Group-owned agency said July 20, the same day the acquisition closed. Direct Marketing News Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers. http://www.dmnews.com/hugo-boss-creates-dress-up-racecar-suit-design-contest/article/201360/ Sun, 01 May 2011 04:00:00 GMT Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers. Direct Marketing News