http://www.dmnews.com/direct-mai/topic/12311/ Articles tagged with Direct Mai from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media. http://www.dmnews.com/macys-to-launch-back-to-school-mobile-social-cause-marketing-campaign/article/209162/ Fri, 05 Aug 2011 20:39:53 GMT Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media. Direct Marketing News IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement. http://www.dmnews.com/ihop-launches-integrated-marketing-campaign/article/206246/ Mon, 27 Jun 2011 20:09:22 GMT IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement. Direct Marketing News Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney. http://www.dmnews.com/rauxa-rebrands-without-direct-in-name/article/204208/ Tue, 31 May 2011 18:26:22 GMT Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney. Direct Marketing News