http://www.dmnews.com/firsttime-buyer-program/topic/12307/ Articles tagged with First-time Buyer Program from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Founded in 1999, Magazines.com, a magazine subscription service, sells more than 2,000 publications. The company has used email to communicate with customers for nearly a decade, but most of those email communications were "general broadcast," says Nikki Getman, email marketing director at Magazines.com. http://www.dmnews.com/three-step-email-program-reaps-high-response-rates/article/201342/ Sun, 01 May 2011 04:00:00 GMT Founded in 1999, Magazines.com, a magazine subscription service, sells more than 2,000 publications. The company has used email to communicate with customers for nearly a decade, but most of those email communications were "general broadcast," says Nikki Getman, email marketing director at Magazines.com. Direct Marketing News