http://www.dmnews.com/boomers/topic/12284/ Articles tagged with Boomers from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As the first Boomers have begun to hit 65, the generation that turned so many institutions on their heads is poised to do the same with retirement. Consumers born between 1946 and 1964 are more active, better educated and living longer than their parents, with Boomer women leading the way. http://www.dmnews.com/marketers-shift-efforts-to-responsive-boomers/article/212412/ Sat, 01 Oct 2011 04:00:00 GMT As the first Boomers have begun to hit 65, the generation that turned so many institutions on their heads is poised to do the same with retirement. Consumers born between 1946 and 1964 are more active, better educated and living longer than their parents, with Boomer women leading the way. Direct Marketing News Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions. http://www.dmnews.com/merrill-lynch-eases-retirees/article/212413/ Sat, 01 Oct 2011 04:00:00 GMT Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions. Direct Marketing News We know a lot of statistics about the baby boom generation. The US Census Bureau says these 79 million Americans make up 26% of the population, and the oldest boomers turn 65 this year. But who are they really, and how do you effectively reach them in a digital world? http://www.dmnews.com/reaching-the-digital-boomer/article/201351/ Sun, 01 May 2011 04:09:00 GMT We know a lot of statistics about the baby boom generation. The US Census Bureau says these 79 million Americans make up 26% of the population, and the oldest boomers turn 65 this year. But who are they really, and how do you effectively reach them in a digital world? Direct Marketing News