http://www.dmnews.com/call-measurement/topic/12262/ Articles tagged with Call Measurement from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes. http://www.dmnews.com/3-things-mobile-marketers-are-doing-wrong/article/274562/ Wed, 02 Jan 2013 22:17:31 GMT Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes. Direct Marketing News Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results. http://www.dmnews.com/track-bottom-line-impact-with-ad-call-measurement/article/201345/ Sun, 01 May 2011 04:05:00 GMT Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results. Direct Marketing News