http://www.dmnews.com/response-rates/topic/12261/ Articles tagged with Response Rates from Direct Marketing News Direct Marketing News web@haymarketmedia.com no All marketers want to be relevant, but many are confounded by how to do so cost effectively. http://www.dmnews.com/four-steps-to-relevant-communications/article/286411/ Thu, 28 Mar 2013 13:59:15 GMT All marketers want to be relevant, but many are confounded by how to do so cost effectively. Direct Marketing News The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12% http://www.dmnews.com/dma-direct-mail-response-rates-beat-digital/article/245780/ Thu, 14 Jun 2012 19:47:26 GMT The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12% Direct Marketing News Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth. http://www.dmnews.com/flirting-with-your-favorite-brand/article/229960/ Wed, 29 Feb 2012 17:46:41 GMT Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth. Direct Marketing News In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference. http://www.dmnews.com/choose-your-words-carefully/article/221525/ Tue, 03 Jan 2012 18:09:49 GMT In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference. Direct Marketing News Golfsmith International, an Austin, Texas-based specialty retailer of golf equipment, sought to improve direct mail response rates, data merging costs and campaign response times. With 75 retail stores, an e-commerce site and a direct mail catalog, the company needed to track data across channels to better understand customer behavior and build more targeted, effective campaigns. http://www.dmnews.com/golfsmith-lowers-costs-with-predictive-response-model/article/215134/ Tue, 01 Nov 2011 04:00:00 GMT Golfsmith International, an Austin, Texas-based specialty retailer of golf equipment, sought to improve direct mail response rates, data merging costs and campaign response times. With 75 retail stores, an e-commerce site and a direct mail catalog, the company needed to track data across channels to better understand customer behavior and build more targeted, effective campaigns. Direct Marketing News Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails. http://www.dmnews.com/rmu-boosts-enrollment-with-personalized-mail-campaign/article/215131/ Tue, 01 Nov 2011 04:00:00 GMT Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails. Direct Marketing News Like many of you, I hear people in marketing say things like "Direct mail is dead," "No smart marketer uses direct mail these days," and "I don't need direct mail anymore — I use email now." http://www.dmnews.com/dont-count-direct-mail-out/article/212406/ Sat, 01 Oct 2011 04:00:00 GMT Like many of you, I hear people in marketing say things like "Direct mail is dead," "No smart marketer uses direct mail these days," and "I don't need direct mail anymore — I use email now." Direct Marketing News We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results. http://www.dmnews.com/drive-incremental-revenue-by-testing-marketing-offers/article/212398/ Sat, 01 Oct 2011 04:00:00 GMT We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results. Direct Marketing News Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns. http://www.dmnews.com/squeezed-nonprofits-look-to-direct-mail/article/212397/ Sat, 01 Oct 2011 04:00:00 GMT Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns. Direct Marketing News When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose motto is preparedness, takes this philosophy to heart, from disaster relief down to its marketing programs. http://www.dmnews.com/when-disaster-strikes-email-supplies-nonprofits-with-speedy-response-rates/article/212394/ Sat, 01 Oct 2011 04:00:00 GMT When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose motto is preparedness, takes this philosophy to heart, from disaster relief down to its marketing programs. Direct Marketing News