http://www.dmnews.com/search-advertising/topic/12259/ Articles tagged with Search Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Mobile devices accounted for nearly a quarter of clicks on search ads in the fourth quarter, leaving marketers to ponder segmentation of creative by channel. http://www.dmnews.com/dont-believe-all-the-mobile-hype-the-writings-on-the-tablet/article/277063/ Wed, 23 Jan 2013 13:00:00 GMT Mobile devices accounted for nearly a quarter of clicks on search ads in the fourth quarter, leaving marketers to ponder segmentation of creative by channel. Direct Marketing News How to cut through the complexities and maximize searching marketing spend. http://www.dmnews.com/searching-for-the-optimal-paid-search-strategy/article/270325/ Thu, 29 Nov 2012 15:42:33 GMT How to cut through the complexities and maximize searching marketing spend. Direct Marketing News Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets. http://www.dmnews.com/have-yourself-a-mobile-little-christmas/article/264994/ Tue, 23 Oct 2012 18:01:02 GMT Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets. Direct Marketing News Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network. http://www.dmnews.com/going-against-google-microsoft-and-yahoo-rebrand-alliance/article/258386/ Mon, 10 Sep 2012 22:01:40 GMT Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network. Direct Marketing News Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform. http://www.dmnews.com/google-acquires-frommers/article/254632/ Tue, 14 Aug 2012 20:30:07 GMT Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform. Direct Marketing News Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%. http://www.dmnews.com/google-revenues-increase-35-year-over-year/article/250983/ Thu, 19 Jul 2012 21:46:16 GMT Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%. Direct Marketing News Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium. http://www.dmnews.com/indiana-university-taps-into-students-individual-stories/article/247422/ Sun, 01 Jul 2012 04:00:00 GMT Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium. Direct Marketing News Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012. http://www.dmnews.com/report-consumers-more-likely-to-engage-with-mobile-ads/article/233629/ Mon, 26 Mar 2012 14:38:03 GMT Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012. Direct Marketing News As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right? http://www.dmnews.com/how-to-get-rid-of-those-pesky-customers/article/228125/ Thu, 16 Feb 2012 22:03:15 GMT As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right? Direct Marketing News With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. http://www.dmnews.com/targeting-soup-choosing-the-right-method-for-you/article/226793/ Tue, 14 Feb 2012 05:00:00 GMT With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. Direct Marketing News