http://www.dmnews.com/customer-intelligence/topic/12131/ Articles tagged with Customer Intelligence from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer. http://www.dmnews.com/the-marketing-journey-begins-with-customer-knowledge/article/295382/ Sat, 01 Jun 2013 04:00:00 GMT As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer. Direct Marketing News Businesses hungry for growth often target competitors' loyalist customers. It's time for marketersto turn up the heat on their loyalty efforts. http://www.dmnews.com/trends-to-watch-12-ingredients-for-baking-in-customer-loyalty/article/284627/ Mon, 01 Apr 2013 04:00:00 GMT Businesses hungry for growth often target competitors' loyalist customers. It's time for marketersto turn up the heat on their loyalty efforts. Direct Marketing News Relevance in high-priority customer interactions builds long-term loyalty. http://www.dmnews.com/you-know-me-dont-you/article/284557/ Mon, 01 Apr 2013 04:00:00 GMT Relevance in high-priority customer interactions builds long-term loyalty. Direct Marketing News Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty. http://www.dmnews.com/its-always-the-quiet-ones/article/280092/ Tue, 12 Feb 2013 18:13:54 GMT Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty. Direct Marketing News Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product. http://www.dmnews.com/its-the-offer-silly-optimizing-the-most-important-part-of-the-sale/article/275165/ Tue, 08 Jan 2013 12:00:00 GMT Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product. Direct Marketing News 3 ways to strengthen decisions—by delaying them. http://www.dmnews.com/timing-is-everything/article/274885/ Mon, 07 Jan 2013 14:00:00 GMT 3 ways to strengthen decisions—by delaying them. Direct Marketing News I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus. http://www.dmnews.com/behaviors-trump-emotions/article/273974/ Tue, 01 Jan 2013 05:00:00 GMT I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus. Direct Marketing News Marketers look to gain an edge by using analytics. http://www.dmnews.com/data-is-a-marketers-best-asset/article/273185/ Tue, 01 Jan 2013 05:00:00 GMT Marketers look to gain an edge by using analytics. Direct Marketing News The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind. http://www.dmnews.com/sony-creates-pictures-worth-1000-words/article/273990/ Tue, 01 Jan 2013 05:00:00 GMT The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind. Direct Marketing News Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example. http://www.dmnews.com/taco-bell-markets-its-quality-experience-with-a-new-menu/article/273963/ Tue, 01 Jan 2013 05:00:00 GMT Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example. Direct Marketing News