http://www.dmnews.com/crosschannel/topic/12130/ Articles tagged with Cross-channel from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition. http://www.dmnews.com/bring-your-email-campaigns-into-2013-with-these-5-cross-channel-tips/article/288839/ Mon, 15 Apr 2013 14:00:46 GMT Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition. Direct Marketing News Marketers must develop a consistent, repeatable approach toward optimizing customer experience. http://www.dmnews.com/improving-experience-and-driving-engagement/article/232305/ Sun, 01 Apr 2012 04:00:00 GMT Marketers must develop a consistent, repeatable approach toward optimizing customer experience. Direct Marketing News Marketers must invest in a cross-channel platform to deliver relevant communications. http://www.dmnews.com/cross-channel-cross-selling/article/214740/ Wed, 19 Oct 2011 18:03:44 GMT Marketers must invest in a cross-channel platform to deliver relevant communications. Direct Marketing News To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet. http://www.dmnews.com/data-integration-a-must-for-real-time-marketing/article/205944/ Fri, 01 Jul 2011 04:00:00 GMT To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet. Direct Marketing News Whether the economic climate is good or bad, as marketers we must remind ourselves the importance customer intelligence plays in our ability to weather storms, outperform the market and be top of mind. http://www.dmnews.com/dont-leave-customer-data-on-the-table/article/200464/ Mon, 11 Apr 2011 19:55:40 GMT Whether the economic climate is good or bad, as marketers we must remind ourselves the importance customer intelligence plays in our ability to weather storms, outperform the market and be top of mind. Direct Marketing News