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        <title>Articles tagged with Conversion Rates from Direct Marketing News</title>
        <link>http://www.dmnews.com/conversion-rates/topic/12037/</link>
        <description>Articles tagged with Conversion Rates from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>B2B Marketers Need to Move Beyond Demographics</title>
          <description>Leveraging Big Data for better prospecting and improved conversion rates.</description>
          <link>http://www.dmnews.com/b2b-marketers-need-to-move-beyond-demographics/article/292339/</link>
          <pubDate>Tue, 07 May 2013 16:59:08 GMT</pubDate>
          <itunes:summary>Leveraging Big Data for better prospecting and improved conversion rates.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Seven Ways to Improve Conversions in the Mobile Social Age</title>
          <description>With social and mobile continuing to grow at astounding rates, marketers can&apos;t afford to ignore either of the two giants any longer—especially when it comes to conversion rates.</description>
          <link>http://www.dmnews.com/seven-ways-to-improve-conversions-in-the-mobile-social-age/article/276002/</link>
          <pubDate>Fri, 18 Jan 2013 12:00:00 GMT</pubDate>
          <itunes:summary>With social and mobile continuing to grow at astounding rates, marketers can&apos;t afford to ignore either of the two giants any longer—especially when it comes to conversion rates.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>5 meaningful numbers that don&apos;t lie</title>
          <description>In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.</description>
          <link>http://www.dmnews.com/5-meaningful-numbers-that-dont-lie/article/270049/</link>
          <pubDate>Sat, 01 Dec 2012 05:00:00 GMT</pubDate>
          <itunes:summary>In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Lose the mobile landing page</title>
          <description>Eliminate the mobile landing page. That&apos;s right, lose it. Completely. Gone. Kaput.</description>
          <link>http://www.dmnews.com/lose-the-mobile-landing-page/article/263404/</link>
          <pubDate>Thu, 18 Oct 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Eliminate the mobile landing page. That&apos;s right, lose it. Completely. Gone. Kaput.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Wasting traffic with poor conversion</title>
          <description>Internet marketing is a two-step forward, one-step back process largely built on trial and error.</description>
          <link>http://www.dmnews.com/wasting-traffic-with-poor-conversion/article/251675/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Internet marketing is a two-step forward, one-step back process largely built on trial and error.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Shrink database to grow leads</title>
          <description>One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.</description>
          <link>http://www.dmnews.com/shrink-database-to-grow-leads/article/247347/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Word-of-mouth drives teen conversions</title>
          <description>School is out for summer, but for marketers, dealing with teens is a year-round learning process.</description>
          <link>http://www.dmnews.com/word-of-mouth-drives-teen-conversions/article/247170/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>School is out for summer, but for marketers, dealing with teens is a year-round learning process.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Measurement innovation delay</title>
          <description>To break the innovation delay, we all need to do a better job of embracing new measurement technologies.</description>
          <link>http://www.dmnews.com/measurement-innovation-delay/article/238025/</link>
          <pubDate>Tue, 01 May 2012 04:00:00 GMT</pubDate>
          <itunes:summary>To break the innovation delay, we all need to do a better job of embracing new measurement technologies.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Five ways interactive content can help publishers pump up web revenues</title>
          <description>Who isn&apos;t looking for ways to boost site revenue? Here are five ways to help you do just that.</description>
          <link>http://www.dmnews.com/five-ways-interactive-content-can-help-publishers-pump-up-web-revenues/article/233777/</link>
          <pubDate>Tue, 27 Mar 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Who isn&apos;t looking for ways to boost site revenue? Here are five ways to help you do just that.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Adobe&apos;s social software campaign micro-targets marketing professionals</title>
          <description>The campaign for Adobe&apos;s new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.</description>
          <link>http://www.dmnews.com/adobes-social-software-campaign-micro-targets-marketing-professionals/article/225033/</link>
          <pubDate>Wed, 01 Feb 2012 05:00:00 GMT</pubDate>
          <itunes:summary>The campaign for Adobe&apos;s new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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