http://www.dmnews.com/social-games/topic/12034/ Articles tagged with Social Games from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6. http://www.dmnews.com/facebook-adds-in-app-currency-offers/article/222384/ Mon, 09 Jan 2012 20:03:26 GMT Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6. Direct Marketing News "It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest. http://www.dmnews.com/audubon-releases-virtual-flock-to-engage-birders-online/article/220762/ Sun, 01 Jan 2012 05:00:00 GMT "It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest. Direct Marketing News Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in? http://www.dmnews.com/game-time/article/220983/ Sun, 01 Jan 2012 05:00:00 GMT Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in? Direct Marketing News Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game. http://www.dmnews.com/orville-redenbachers-augments-reality-with-facebook-game/article/221007/ Wed, 28 Dec 2011 19:45:27 GMT Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game. Direct Marketing News Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga's "FarmVille" game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5. http://www.dmnews.com/discover-to-sponsor-holiday-themed-zynga-game/article/217992/ Thu, 01 Dec 2011 22:31:06 GMT Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga's "FarmVille" game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5. Direct Marketing News Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles. http://www.dmnews.com/car-brands-raise-digital-marketing-bar/article/217252/ Thu, 01 Dec 2011 05:00:00 GMT Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles. Direct Marketing News Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative. http://www.dmnews.com/ford-to-debut-suv-via-zynga-game/article/216852/ Tue, 15 Nov 2011 20:58:24 GMT Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative. Direct Marketing News Universal Pictures launched a Facebook scavenger hunt on Oct. 12 in support of the studio's film Tower Heist. The movie studio is working with interactive agency The Branding Farm and technology company Ifeelgoods on the campaign. http://www.dmnews.com/universal-pictures-runs-facebook-scavenger-hunt/article/214330/ Thu, 13 Oct 2011 21:58:04 GMT Universal Pictures launched a Facebook scavenger hunt on Oct. 12 in support of the studio's film Tower Heist. The movie studio is working with interactive agency The Branding Farm and technology company Ifeelgoods on the campaign. Direct Marketing News Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes. http://www.dmnews.com/orbitz-launches-facebook-sweepstakes-campaign/article/210131/ Mon, 22 Aug 2011 21:20:34 GMT Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes. Direct Marketing News Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email. http://www.dmnews.com/zynga-appoints-karp-chief-marketer/article/210105/ Mon, 22 Aug 2011 19:15:20 GMT Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email. Direct Marketing News