http://www.dmnews.com/locationbased-marketing/topic/12031/ Articles tagged with Location-based Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no 6 trends marketers should watch to ensure long-term success with their email marketing. http://www.dmnews.com/the-future-of-email-marketing/article/292430/ Wed, 08 May 2013 14:10:37 GMT 6 trends marketers should watch to ensure long-term success with their email marketing. Direct Marketing News Direct marketers have taken up the trite refrain of realtors as they damn the privacy torpedoes and move full speed ahead with location-based mobile marketing strategies. http://www.dmnews.com/location-location-location/article/280477/ Thu, 14 Feb 2013 22:14:06 GMT Direct marketers have taken up the trite refrain of realtors as they damn the privacy torpedoes and move full speed ahead with location-based mobile marketing strategies. Direct Marketing News Managing online business listings requires a long-term, strategic marketing strategy for maintaining information across many local search platforms. http://www.dmnews.com/increase-search-and-visibility/article/251319/ Wed, 01 Aug 2012 04:00:00 GMT Managing online business listings requires a long-term, strategic marketing strategy for maintaining information across many local search platforms. Direct Marketing News If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix. http://www.dmnews.com/three-mobile-video-marketing-trends-to-capitalize-on/article/239800/ Tue, 08 May 2012 04:00:00 GMT If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix. Direct Marketing News LBS and QR codes leave an impression on the mobile marketing landscape. http://www.dmnews.com/leveraging-qr-codes/article/237444/ Tue, 01 May 2012 04:00:00 GMT LBS and QR codes leave an impression on the mobile marketing landscape. Direct Marketing News Location-based technology and QR codes are in heavy rotation at the Ford Motor Company. http://www.dmnews.com/qa-brian-mcclary-social-emerging-media-analyst-ford-motor-co/article/237436/ Tue, 01 May 2012 04:00:00 GMT Location-based technology and QR codes are in heavy rotation at the Ford Motor Company. Direct Marketing News Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media. http://www.dmnews.com/walgreens-launches-with-foursquare/article/230877/ Tue, 06 Mar 2012 17:42:51 GMT Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media. Direct Marketing News The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before. http://www.dmnews.com/retailers-test-location-based-services/article/229008/ Thu, 01 Mar 2012 05:00:00 GMT The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before. Direct Marketing News If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora. http://www.dmnews.com/pandoras-targeting-model-hard-to-parse/article/224899/ Wed, 01 Feb 2012 05:00:00 GMT If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora. Direct Marketing News PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans. http://www.dmnews.com/walking-thru-the-paypal-shopping-showcase/article/220059/ Mon, 19 Dec 2011 20:10:15 GMT PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans. Direct Marketing News