http://www.dmnews.com/acquisition-marketing/topic/12030/ Articles tagged with Acquisition Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck. http://www.dmnews.com/video-turn-your-customers-on-with-mobile/article/299174/ Tue, 18 Jun 2013 16:08:47 GMT Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck. Direct Marketing News Credit card companies are becoming integrated partners in the marketing process, helping brands deliver targeted offers to consumers by using their customer databases. http://www.dmnews.com/credit-card-brand-alliances-to-help-marketers-target-offers/article/203576/ Wed, 01 Jun 2011 04:05:00 GMT Credit card companies are becoming integrated partners in the marketing process, helping brands deliver targeted offers to consumers by using their customer databases. Direct Marketing News Direct Marketing News spoke with Jonathan Barnard, ZenithOptimedia's head of forecasting, about the ad industry's progress in recovering from the "Great Recession." http://www.dmnews.com/slow-ad-recovery-follows-economy/article/203577/ Wed, 01 Jun 2011 04:01:00 GMT Direct Marketing News spoke with Jonathan Barnard, ZenithOptimedia's head of forecasting, about the ad industry's progress in recovering from the "Great Recession." Direct Marketing News When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and 
getting approvals — it is easy to lose sight of your campaign objectives. http://www.dmnews.com/leverage-retention-in-email-campaigns-for-more-profit/article/201343/ Sun, 01 May 2011 04:05:00 GMT When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and 
getting approvals — it is easy to lose sight of your campaign objectives. Direct Marketing News There are more than 30,000 fitness centers in the US, double the number from just 10 years ago, according to a study by business research firm IBISWorld. Two fitness franchises, Town Sports and 24 Hour Fitness, are trying to maintain an edge in this growing sector, though they vary in size and approach. http://www.dmnews.com/national-fitness-clubs-fight-member-churn-but-better-marketing-integration-is-needed/article/199203/ Fri, 01 Apr 2011 04:00:00 GMT There are more than 30,000 fitness centers in the US, double the number from just 10 years ago, according to a study by business research firm IBISWorld. Two fitness franchises, Town Sports and 24 Hour Fitness, are trying to maintain an edge in this growing sector, though they vary in size and approach. Direct Marketing News Fashion brands are boosting their customer acquisition efforts targeting young consumers, seeking to gain customers with high lifetime values and purchase frequency before they become adults. 
Adidas launched a marketing campaign on March 16 via agency Sid Lee, focused on acquiring teenage customers. http://www.dmnews.com/retailers-update-ad-imagery-to-acquire-young-consumers/article/199180/ Fri, 01 Apr 2011 04:00:00 GMT Fashion brands are boosting their customer acquisition efforts targeting young consumers, seeking to gain customers with high lifetime values and purchase frequency before they become adults. 
Adidas launched a marketing campaign on March 16 via agency Sid Lee, focused on acquiring teenage customers. Direct Marketing News