http://www.dmnews.com/retention/topic/12029/ Articles tagged with Retention from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers aiming to increase retention must embrace a customer-success philosophy. http://www.dmnews.com/the-new-bottom-line-customer-success/article/293256/ Tue, 14 May 2013 16:03:00 GMT Marketers aiming to increase retention must embrace a customer-success philosophy. Direct Marketing News Using data to align marketers' perceptions with the actual customer experience. http://www.dmnews.com/marketer-vs-reality/article/273877/ Tue, 01 Jan 2013 05:00:00 GMT Using data to align marketers' perceptions with the actual customer experience. Direct Marketing News Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment. http://www.dmnews.com/jaguar-land-rover-aims-to-increase-customer-retention/article/260529/ Mon, 01 Oct 2012 04:00:00 GMT Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment. Direct Marketing News IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed. http://www.dmnews.com/ic-places-hires-apformance-to-optimize-website/article/248980/ Thu, 05 Jul 2012 18:11:17 GMT IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed. Direct Marketing News By treating every budget center, customer or prospect opportunity the same, marketing heads are wasting money. http://www.dmnews.com/tip-the-balance-to-loyal-patrons/article/242638/ Fri, 01 Jun 2012 04:00:00 GMT By treating every budget center, customer or prospect opportunity the same, marketing heads are wasting money. Direct Marketing News PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans. http://www.dmnews.com/walking-thru-the-paypal-shopping-showcase/article/220059/ Mon, 19 Dec 2011 20:10:15 GMT PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans. Direct Marketing News More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets. http://www.dmnews.com/survey-email-top-channel-for-increased-spend-in-2012/article/218248/ Tue, 06 Dec 2011 19:49:18 GMT More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets. Direct Marketing News B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. http://www.dmnews.com/beyond-leads/article/208149/ Mon, 01 Aug 2011 04:10:00 GMT B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. Direct Marketing News Outdoor goods retailer Moosejaw Mountaineering faced the predicament of keeping consumers informed about promotions and events via email while not bombarding them to the point that they would unsubscribe. http://www.dmnews.com/moosejaw-mountaineering-offers-email-snooze-button/article/208058/ Mon, 01 Aug 2011 04:00:00 GMT Outdoor goods retailer Moosejaw Mountaineering faced the predicament of keeping consumers informed about promotions and events via email while not bombarding them to the point that they would unsubscribe. Direct Marketing News The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication. That's no surprise given its size (pegged at $1.25 billion by BIA/Kelsey) and judging by the players who've launched daily deals services — Google, Facebook, Amazon.com and AT&T — to compete with the likes of Groupon and LivingSocial. http://www.dmnews.com/sign-me-up-in-praise-of-the-daily-deal/article/205893/ Fri, 01 Jul 2011 04:10:00 GMT The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication. That's no surprise given its size (pegged at $1.25 billion by BIA/Kelsey) and judging by the players who've launched daily deals services — Google, Facebook, Amazon.com and AT&T — to compete with the likes of Groupon and LivingSocial. Direct Marketing News