http://www.dmnews.com/education-marketing/topic/12028/ Articles tagged with Education Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn? http://www.dmnews.com/delivered-education/article/274009/ Tue, 01 Jan 2013 05:00:00 GMT What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn? Direct Marketing News While Wichita State University's strategy is solid, it's not particularly innovative. http://www.dmnews.com/wichita-state-universitys-social-media-campaign-barely-passes/article/251420/ Wed, 01 Aug 2012 04:00:00 GMT While Wichita State University's strategy is solid, it's not particularly innovative. Direct Marketing News Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium. http://www.dmnews.com/indiana-university-taps-into-students-individual-stories/article/247422/ Sun, 01 Jul 2012 04:00:00 GMT Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium. Direct Marketing News As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns. http://www.dmnews.com/nonprofit-colleges-and-universities-develop-for-profit-marketing-tactics/article/247426/ Sun, 01 Jul 2012 04:00:00 GMT As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns. Direct Marketing News Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group. http://www.dmnews.com/mch-strategic-data-buys-wilson-marketing-group/article/209241/ Mon, 08 Aug 2011 15:09:34 GMT Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group. Direct Marketing News IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences. http://www.dmnews.com/ibm-launches-yet-another-marketing-technology-tool-how-coremetrics-lifecycle-helped-seton-hall-remarket/article/202489/ Tue, 10 May 2011 14:24:06 GMT IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences. Direct Marketing News Education industry marketers are communicating frequently with both parents and students to acquire and retain customers, and they're using a mix of traditional, 
e-mail and social media to do so. http://www.dmnews.com/education-marketers-find-theres-no-longer-any-room-for-an-off-season/article/199204/ Fri, 01 Apr 2011 04:10:00 GMT Education industry marketers are communicating frequently with both parents and students to acquire and retain customers, and they're using a mix of traditional, 
e-mail and social media to do so. Direct Marketing News