http://www.dmnews.com/interactive-campaign/topic/12027/ Articles tagged with Interactive Campaign from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so. http://www.dmnews.com/3d-interactive-ft-wall-is-kind-of-a-yawner/article/234109/ Wed, 28 Mar 2012 18:24:16 GMT Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so. Direct Marketing News MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating. http://www.dmnews.com/metlifes-interactive-stadium-effort-helps-recharge-brand-and-engage-football-fans/article/205908/ Fri, 01 Jul 2011 04:00:00 GMT MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating. Direct Marketing News Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad. http://www.dmnews.com/human-rights-watch-mixes-online-and-offline-for-political-campaign/article/203970/ Fri, 27 May 2011 16:17:44 GMT Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad. Direct Marketing News Diet Dr Pepper and Yahoo created an online scavenger hunt with a grand prize of $10,000 for a travel getaway. The "Hunt for the Unbelievable" sweepstakes tasks participants with locating and then virtually "capturing" a series of existing Diet Dr Pepper characters across Yahoo Web and mobile properties. http://www.dmnews.com/diet-dr-pepper-and-yahoo-team-up-in-online-hunt/article/199209/ Fri, 01 Apr 2011 04:00:00 GMT Diet Dr Pepper and Yahoo created an online scavenger hunt with a grand prize of $10,000 for a travel getaway. The "Hunt for the Unbelievable" sweepstakes tasks participants with locating and then virtually "capturing" a series of existing Diet Dr Pepper characters across Yahoo Web and mobile properties. Direct Marketing News