http://www.dmnews.com/customer-research/topic/12026/ Articles tagged with Customer Research from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs. http://www.dmnews.com/google-launches-customer-survey-tool/article/234493/ Fri, 30 Mar 2012 20:21:42 GMT Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs. Direct Marketing News Riley Gibson, CEO and cofounder of Napkin Labs, discusses how brands are using the "crowd-sourcing platform" to conduct loose-format focus groups. http://www.dmnews.com/qa-riley-gibson-ceo-and-cofounder-napkin-labs/article/211864/ Mon, 12 Sep 2011 19:30:38 GMT Riley Gibson, CEO and cofounder of Napkin Labs, discusses how brands are using the "crowd-sourcing platform" to conduct loose-format focus groups. Direct Marketing News The key to building customer loyalty is listening to your customers. There's no point trying to manage customer relationships if you don't know what it is your customers need. One way to build customer relationships is by creating a brand community atmosphere that fosters customer interactions with peers as well as your business. http://www.dmnews.com/listen-to-customer-communities-to-build-loyalty/article/202605/ Wed, 11 May 2011 16:44:00 GMT The key to building customer loyalty is listening to your customers. There's no point trying to manage customer relationships if you don't know what it is your customers need. One way to build customer relationships is by creating a brand community atmosphere that fosters customer interactions with peers as well as your business. Direct Marketing News Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks. http://www.dmnews.com/kana-software-acquires-social-listening-company-overtone/article/200037/ Tue, 05 Apr 2011 18:46:14 GMT Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks. Direct Marketing News Blue Chip Marketing chief strategy officer Bob Klein discusses how to prevent consumer 'de-selection' of brands and the importance of customer research. http://www.dmnews.com/qa-bob-klein-chief-strategy-officer-of-blue-chip-marketing/article/199210/ Fri, 01 Apr 2011 04:00:00 GMT Blue Chip Marketing chief strategy officer Bob Klein discusses how to prevent consumer 'de-selection' of brands and the importance of customer research. Direct Marketing News