http://www.dmnews.com/consumer-packaged-goods/topic/1192/ Articles tagged with Consumer Packaged Goods from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms. http://www.dmnews.com/conagras-engaging-party-campaign-lets-moms-wear-the-chef-boyardee-hat/article/270066/ Sat, 01 Dec 2012 05:00:00 GMT Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms. Direct Marketing News Like all online endeavors, maximizing the value of digital couponing requires more sophisticated infrastructure and data sharing than many stores currently have. http://www.dmnews.com/grocery-retailers-check-out-digital-coupons-with-mixed-approaches/article/270047/ Sat, 01 Dec 2012 05:00:00 GMT Like all online endeavors, maximizing the value of digital couponing requires more sophisticated infrastructure and data sharing than many stores currently have. Direct Marketing News Running through POSSIBLE Labs, even for a brief 30 minutes, emphasizes the extent to which technology infuses pretty much everything we as consumers interact with. http://www.dmnews.com/in-the-digital-age-all-things-are-possible/article/259403/ Mon, 17 Sep 2012 19:31:23 GMT Running through POSSIBLE Labs, even for a brief 30 minutes, emphasizes the extent to which technology infuses pretty much everything we as consumers interact with. Direct Marketing News Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing. http://www.dmnews.com/qa-tim-anderson-svp-of-retail-and-foodservice-challenge-dairy/article/220919/ Sun, 01 Jan 2012 05:00:00 GMT Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing. Direct Marketing News Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game. http://www.dmnews.com/orville-redenbachers-augments-reality-with-facebook-game/article/221007/ Wed, 28 Dec 2011 19:45:27 GMT Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game. Direct Marketing News While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change. http://www.dmnews.com/cpg-brands-dive-headfirst-into-digital-sphere/article/210174/ Thu, 01 Sep 2011 04:00:00 GMT While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change. Direct Marketing News Since 2008, Rubbermaid has been using social commerce service provider Bazaarvoice's Ratings & Reviews program, which allows customers to comment and post reviews of the company's products on its site, as well as syndication of the reviews to retailer sites like Walmart.com. http://www.dmnews.com/rubbermaid-trusts-reviews/article/210173/ Thu, 01 Sep 2011 04:00:00 GMT Since 2008, Rubbermaid has been using social commerce service provider Bazaarvoice's Ratings & Reviews program, which allows customers to comment and post reviews of the company's products on its site, as well as syndication of the reviews to retailer sites like Walmart.com. Direct Marketing News SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units. http://www.dmnews.com/draftfcb-loses-sc-johnson-account-to-bbdo-ogilvy/article/208646/ Fri, 29 Jul 2011 15:16:28 GMT SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units. Direct Marketing News Today, with mobile devices at the height of their popularity, CPG marketers have the ideal opportunity to tap into the mindset and mindshare of consumers. http://www.dmnews.com/mobile-shoppers-and-the-new-face-of-mobile-couponing/article/208117/ Fri, 22 Jul 2011 15:08:08 GMT Today, with mobile devices at the height of their popularity, CPG marketers have the ideal opportunity to tap into the mindset and mindshare of consumers. Direct Marketing News US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a 23% increase compared with Q1 2010, according to industry group the Interactive Advertising Bureau and advisory firm Pricewaterhouse Coopers. http://www.dmnews.com/digital-ad-revenue-reaches-all-time-high-in-q1-iab/article/203910/ Thu, 26 May 2011 21:23:54 GMT US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a 23% increase compared with Q1 2010, according to industry group the Interactive Advertising Bureau and advisory firm Pricewaterhouse Coopers. Direct Marketing News