http://www.dmnews.com/insurance/topic/1190/ Articles tagged with Insurance from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers. http://www.dmnews.com/an-eye-opening-awareness-campaign/article/278270/ Fri, 01 Feb 2013 05:00:00 GMT Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers. Direct Marketing News Farmers Insurance soups up its marketing with a racing sweepstakes. http://www.dmnews.com/farmers-insurance-puts-the-social-pedal-to-the-medal/article/269863/ Sat, 01 Dec 2012 05:00:00 GMT Farmers Insurance soups up its marketing with a racing sweepstakes. Direct Marketing News In the process of restructuring its marketing organization, insurance provider Aflac announced Aug. 9 that Experian's John Harmeling has assumed the newly-created role of SVP of worksite marketing, effective two weeks ago. http://www.dmnews.com/aflac-restructures-marketing-hires-experian-exec-in-new-role/article/254106/ Thu, 09 Aug 2012 21:31:11 GMT In the process of restructuring its marketing organization, insurance provider Aflac announced Aug. 9 that Experian's John Harmeling has assumed the newly-created role of SVP of worksite marketing, effective two weeks ago. Direct Marketing News The United States Postal Service defaulted on a $5.5 billion payment to the United States Treasury August 1, which was intended to cover the healthcare benefits of the organization's future retirees. http://www.dmnews.com/usps-defaults-on-55-billion-payment-to-us-treasury/article/252995/ Wed, 01 Aug 2012 17:22:40 GMT The United States Postal Service defaulted on a $5.5 billion payment to the United States Treasury August 1, which was intended to cover the healthcare benefits of the organization's future retirees. Direct Marketing News Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games. http://www.dmnews.com/liberty-mutual-debuts-integrated-campaign-in-crowded-marketplace/article/252313/ Fri, 27 Jul 2012 20:24:29 GMT Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games. Direct Marketing News With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever. http://www.dmnews.com/obamacare-accelerates-changes-in-insurance-industrys-marketing-strategies/article/242719/ Fri, 01 Jun 2012 04:00:00 GMT With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever. Direct Marketing News Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences. http://www.dmnews.com/when-brands-get-personal/article/243233/ Fri, 01 Jun 2012 04:00:00 GMT Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences. Direct Marketing News Mark LaNeve, the CMO of Allstate, has resigned for "personal reasons," Paul Marrone, Allstate's director of media relations and issue management confirmed to Direct Marketing News. LaNeve was responsible for the insurance provider's "Mayhem" advertising campaign. http://www.dmnews.com/allstates-cmo-resigns/article/229689/ Tue, 28 Feb 2012 16:45:51 GMT Mark LaNeve, the CMO of Allstate, has resigned for "personal reasons," Paul Marrone, Allstate's director of media relations and issue management confirmed to Direct Marketing News. LaNeve was responsible for the insurance provider's "Mayhem" advertising campaign. Direct Marketing News Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical http://www.dmnews.com/targeting-video-series-philip-thorn-head-of-marketing-us-direct-hiscox/article/226352/ Mon, 06 Feb 2012 15:45:12 GMT Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical Direct Marketing News Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. http://www.dmnews.com/insurance-marketers-leverage-targeted-marketing/article/225127/ Wed, 01 Feb 2012 05:00:00 GMT Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. Direct Marketing News