http://www.dmnews.com/multichannel-campaign/topic/11847/ Articles tagged with Multichannel Campaign from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Customer engagement is the secret ingredient in this pretzel company's campaign http://www.dmnews.com/auntie-annes-twist-on-multichannel-campaigns/article/275668/ Thu, 10 Jan 2013 19:33:13 GMT Customer engagement is the secret ingredient in this pretzel company's campaign Direct Marketing News Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom. http://www.dmnews.com/russo-marine-customers-vie-to-save-a-boatload/article/251408/ Wed, 01 Aug 2012 04:00:00 GMT Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom. Direct Marketing News In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas. http://www.dmnews.com/epsilons-holiday-trend-report-finds-marketers-are-off-on-timing/article/251908/ Wed, 25 Jul 2012 21:08:35 GMT In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas. Direct Marketing News Hiscox, an insurance provider for small businesses, launched an integrated ad campaign to promote its range of online insurance products, said Philip Thorn, head of marketing US direct, Hiscox USA. Tribal DDB, its agency of record, developed video, direct response, online and search elements for the campaign. http://www.dmnews.com/hiscox-launches-integrated-ad-campaign/article/238641/ Fri, 27 Apr 2012 20:44:12 GMT Hiscox, an insurance provider for small businesses, launched an integrated ad campaign to promote its range of online insurance products, said Philip Thorn, head of marketing US direct, Hiscox USA. Tribal DDB, its agency of record, developed video, direct response, online and search elements for the campaign. Direct Marketing News When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list. http://www.dmnews.com/what-to-have-on-your-database-shopping-list/article/232385/ Sun, 01 Apr 2012 04:00:00 GMT When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list. Direct Marketing News Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV, said John Abel, marketing director of Mazda North America. The campaign, called "Better. Stronger. Smarter." is designed to generate online social buzz by encouraging employees, key brand influencers and enthusiasts to interact with the ads and sharing them via social media channels. http://www.dmnews.com/mazda-turns-ignition-on-integrated-advertising-campaign/article/234115/ Wed, 28 Mar 2012 19:09:22 GMT Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV, said John Abel, marketing director of Mazda North America. The campaign, called "Better. Stronger. Smarter." is designed to generate online social buzz by encouraging employees, key brand influencers and enthusiasts to interact with the ads and sharing them via social media channels. Direct Marketing News HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1. http://www.dmnews.com/hsn-partners-with-universal-pictures-for-multichannel-campaign/article/233932/ Tue, 27 Mar 2012 18:11:57 GMT HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1. Direct Marketing News Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. http://www.dmnews.com/cadbury-fans-keep-team-gb-pumped-for-the-olympics/article/229136/ Thu, 01 Mar 2012 05:00:00 GMT Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. Direct Marketing News Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results. http://www.dmnews.com/integrated-campaign-yields-double-digit-growth/article/229527/ Thu, 01 Mar 2012 05:00:00 GMT Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results. Direct Marketing News The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate. http://www.dmnews.com/red-cross-drives-gift-giving/article/220907/ Sun, 01 Jan 2012 05:00:00 GMT The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate. Direct Marketing News