http://www.dmnews.com/do-not-track-legislation/topic/11830/ Articles tagged with Do Not Track Legislation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless. http://www.dmnews.com/google-finally-opts-for-a-do-not-track-option/article/259641/ Tue, 18 Sep 2012 23:25:46 GMT Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless. Direct Marketing News W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved. http://www.dmnews.com/do-not-track-is-a-major-point-of-discussion-for-marketers/article/251546/ Wed, 01 Aug 2012 04:00:00 GMT W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved. Direct Marketing News Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads? http://www.dmnews.com/will-do-not-track-destroy-online-ads-readers-respond/article/251380/ Wed, 01 Aug 2012 04:00:00 GMT Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads? Direct Marketing News Digital marketers are torn on the potential effect of "Do Not Track" legislation. http://www.dmnews.com/will-do-not-track-destroy-online-advertising/article/249754/ Wed, 11 Jul 2012 15:13:01 GMT Digital marketers are torn on the potential effect of "Do Not Track" legislation. Direct Marketing News For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no? http://www.dmnews.com/do-not-track-dramarama/article/247541/ Tue, 26 Jun 2012 21:09:45 GMT For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no? Direct Marketing News FTC Commissioner J. Thomas Rosch has written a letter scorning Microsoft for making "Do Not Track" its default setting in Internet Explorer. http://www.dmnews.com/ftc-microsoft-browser-doesnt-honor-do-not-track/article/246818/ Thu, 21 Jun 2012 21:03:52 GMT FTC Commissioner J. Thomas Rosch has written a letter scorning Microsoft for making "Do Not Track" its default setting in Internet Explorer. Direct Marketing News The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8. http://www.dmnews.com/daa-should-partner-with-browsers-on-do-not-track-says-ftc-chairman/article/216325/ Tue, 08 Nov 2011 22:35:03 GMT The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8. Direct Marketing News Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy. http://www.dmnews.com/on-the-issue-of-online-privacy-where-do-industry-and-government-agree/article/215665/ Mon, 31 Oct 2011 21:00:00 GMT Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy. Direct Marketing News Last week the World Wide Web Consortium (W3C) said that it's created a Tracking Protection Working Group to standardize browsers' Do Not Track mechanisms. The group's hosting a conference call on September 14 and is slated to publish standards by mid-2012. http://www.dmnews.com/keeping-track-of-do-not-track/article/211857/ Mon, 12 Sep 2011 19:24:30 GMT Last week the World Wide Web Consortium (W3C) said that it's created a Tracking Protection Working Group to standardize browsers' Do Not Track mechanisms. The group's hosting a conference call on September 14 and is slated to publish standards by mid-2012. Direct Marketing News Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers. http://www.dmnews.com/quantcast-expands-reach-of-industry-opt-out-icon/article/206913/ Wed, 06 Jul 2011 21:02:44 GMT Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers. Direct Marketing News