http://www.dmnews.com/list-segmentation/topic/11829/ Articles tagged with List Segmentation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names. http://www.dmnews.com/lighthouse-list-debuts-list-that-segments-by-device/article/237105/ Wed, 18 Apr 2012 16:41:42 GMT List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names. Direct Marketing News Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing. http://www.dmnews.com/qa-jim-healy-principal-healy-list-marketing/article/207328/ Wed, 13 Jul 2011 17:46:09 GMT Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing. Direct Marketing News When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail. http://www.dmnews.com/clairmail-improves-leads-using-jigsaw-business-data/article/206875/ Wed, 06 Jul 2011 14:53:20 GMT When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail. Direct Marketing News The average cost per thousand (CPM) of business aggregated email databases decreased $20 since the start of the first quarter, according to Worldata's List Price Index for spring 2011. The average cost of permission-based b-to-c email lists dropped 13.3% this spring to $93/M compared with the same period of 2010, representing the largest percentage drop. http://www.dmnews.com/b-to-c-email-list-prices-drop-other-lists-steady-worldata/article/200783/ Fri, 15 Apr 2011 22:00:00 GMT The average cost per thousand (CPM) of business aggregated email databases decreased $20 since the start of the first quarter, according to Worldata's List Price Index for spring 2011. The average cost of permission-based b-to-c email lists dropped 13.3% this spring to $93/M compared with the same period of 2010, representing the largest percentage drop. Direct Marketing News Florida-based coffee retailer Boca Java recently tested a "three-pack special" campaign against three segments of customers — those who previously ordered two bags, three bags and four bags of coffee. http://www.dmnews.com/marketers-find-deeper-list-segmentation-yields-more-revenue-and-positive-results/article/197251/ Tue, 01 Mar 2011 05:10:00 GMT Florida-based coffee retailer Boca Java recently tested a "three-pack special" campaign against three segments of customers — those who previously ordered two bags, three bags and four bags of coffee. Direct Marketing News