http://www.dmnews.com/integrated-campaign/topic/11828/ Articles tagged with Integrated Campaign from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The brand generates serious buzz with a highly targeted campaign. http://www.dmnews.com/makinos-well-oiled-integrated-marketing-effort/article/290564/ Wed, 01 May 2013 04:00:00 GMT The brand generates serious buzz with a highly targeted campaign. Direct Marketing News PostcardMania effortlessly integrates direct mail and social media with sweet Valentine's Day campaigns that engage. http://www.dmnews.com/must-love-mustaches/article/279856/ Tue, 12 Feb 2013 12:00:00 GMT PostcardMania effortlessly integrates direct mail and social media with sweet Valentine's Day campaigns that engage. Direct Marketing News As the Obama campaign shows, organizations that embrace the changes occurring in branding, analytics, and customer engagement will outperform their peers. http://www.dmnews.com/the-new-imperatives-of-marketing/article/276932/ Tue, 22 Jan 2013 14:13:59 GMT As the Obama campaign shows, organizations that embrace the changes occurring in branding, analytics, and customer engagement will outperform their peers. Direct Marketing News On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo. http://www.dmnews.com/nonprofit-supports-diversity-in-business/article/273986/ Tue, 01 Jan 2013 05:00:00 GMT On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo. Direct Marketing News Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail. http://www.dmnews.com/swedens-collectum-ab-taps-into-the-power-of-storytelling/article/274011/ Tue, 01 Jan 2013 05:00:00 GMT Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail. Direct Marketing News "Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx. http://www.dmnews.com/fedex-aims-for-a-hole-in-one-with-its-pga-campaign/article/265300/ Thu, 01 Nov 2012 04:00:00 GMT "Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx. Direct Marketing News North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat. http://www.dmnews.com/iconic-southern-soda-brand-cheerwine-raises-funds-and-spirits-with-a-sweet-charity-concert/article/265298/ Thu, 01 Nov 2012 04:00:00 GMT North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat. Direct Marketing News Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign. http://www.dmnews.com/lynx-island-giveaway-exposes-entrants-to-a-whiff-of-chaos/article/265312/ Thu, 01 Nov 2012 04:00:00 GMT Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign. Direct Marketing News Pizza chain Little Caesars enlisted its new AOR to deliver a saucy integrated campaign that instructs customers not to do exactly what the brand does want them to do. http://www.dmnews.com/little-caesars-tops-campaign-with-reverse-psychology/article/260490/ Mon, 01 Oct 2012 04:00:00 GMT Pizza chain Little Caesars enlisted its new AOR to deliver a saucy integrated campaign that instructs customers not to do exactly what the brand does want them to do. Direct Marketing News White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance. http://www.dmnews.com/ultimat-says-no-way-to-all-work-and-no-play/article/260489/ Mon, 01 Oct 2012 04:00:00 GMT White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance. Direct Marketing News