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        <title>Articles tagged with Test Campaign from Direct Marketing News</title>
        <link>http://www.dmnews.com/test-campaign/topic/11827/</link>
        <description>Articles tagged with Test Campaign from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
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            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Do you have that in yellow? NYC tests taxi shopping </title>
          <description>Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.</description>
          <link>http://www.dmnews.com/do-you-have-that-in-yellow-nyc-tests-taxi-shopping/article/226947/</link>
          <pubDate>Wed, 08 Feb 2012 18:33:39 GMT</pubDate>
          <itunes:summary>Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>WPS Health Insurance test campaign leads to profits</title>
          <description>In summer 2010, after the passage of healthcare reform, WPS Health Insurance charged SeQuel Response with the launch of supplemental health insurance for retirees too young for Medicare.</description>
          <link>http://www.dmnews.com/wps-health-insurance-test-campaign-leads-to-profits/article/197254/</link>
          <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
          <itunes:summary>In summer 2010, after the passage of healthcare reform, WPS Health Insurance charged SeQuel Response with the launch of supplemental health insurance for retirees too young for Medicare.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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