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        <title>Articles tagged with E-mail Campaign from Direct Marketing News</title>
        <link>http://www.dmnews.com/email-campaign/topic/11826/</link>
        <description>Articles tagged with E-mail Campaign from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Marketers get best results with service messages</title>
          <description>E-mail marketers that provide service or editorial messages stand a better chance of customers opening and clicking their e-mails than those sending marketing messages, according to a new survey from Epsilon and the Direct Marketing Association&apos;s Email Experience Council.</description>
          <link>http://www.dmnews.com/marketers-get-best-results-with-service-messages/article/198394/</link>
          <pubDate>Tue, 15 Mar 2011 18:49:47 GMT</pubDate>
          <itunes:summary>E-mail marketers that provide service or editorial messages stand a better chance of customers opening and clicking their e-mails than those sending marketing messages, according to a new survey from Epsilon and the Direct Marketing Association&apos;s Email Experience Council.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Domino&apos;s promotes March Madness initiative with social, e-mail </title>
          <description>Domino&apos;s Pizza launched a Facebook contest on March 14 encouraging consumers to vote for their favorite style of pizza. The delivery chain is promoting the contest to opted-in members of the company&apos;s e-mail database, as well as its Facebook fans.</description>
          <link>http://www.dmnews.com/dominos-promotes-march-madness-initiative-with-social-e-mail/article/198303/</link>
          <pubDate>Tue, 15 Mar 2011 12:00:00 GMT</pubDate>
          <itunes:summary>Domino&apos;s Pizza launched a Facebook contest on March 14 encouraging consumers to vote for their favorite style of pizza. The delivery chain is promoting the contest to opted-in members of the company&apos;s e-mail database, as well as its Facebook fans.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Rebrand stresses simplicity</title>
          <description>Lakeland Bank is the third-largest commercial bank in New Jersey (based on assets of $2.7 billion), but the company felt its brand identity could be stronger, particularly among younger customers.</description>
          <link>http://www.dmnews.com/rebrand-stresses-simplicity/article/197261/</link>
          <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
          <itunes:summary>Lakeland Bank is the third-largest commercial bank in New Jersey (based on assets of $2.7 billion), but the company felt its brand identity could be stronger, particularly among younger customers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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