http://www.dmnews.com/direct-marketing-campaign/topic/11824/ Articles tagged with Direct Marketing Campaign from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Domino's Pizza improved same-store sales growth by 9.9% in 2010 compared with 0.5% in 2009 with the launch of the pizza delivery company's "Oh Yes We Did" marketing campaign, said Russell Weiner, CMO of Domino's. The brand also received top honors in a consumer survey detailing the US's best-tasting pizza, Weiner said. http://www.dmnews.com/dominos-pizza-boosts-sales-with-direct-campaign-dma-all-for-one/article/205770/ Tue, 21 Jun 2011 14:45:35 GMT Domino's Pizza improved same-store sales growth by 9.9% in 2010 compared with 0.5% in 2009 with the launch of the pizza delivery company's "Oh Yes We Did" marketing campaign, said Russell Weiner, CMO of Domino's. The brand also received top honors in a consumer survey detailing the US's best-tasting pizza, Weiner said. Direct Marketing News Data and technology are not the answer to your marketing problems. http://www.dmnews.com/a-call-for-creativity/article/199952/ Mon, 04 Apr 2011 19:16:57 GMT Data and technology are not the answer to your marketing problems. Direct Marketing News Maximizing ROI can be more of an art form than an exact science. There are two simple ways to increase the ROI of a direct marketing campaign: decrease the cost per order (CPO) or increase the revenue per order. http://www.dmnews.com/gain-the-most-roi-from-phone-campaigns/article/197262/ Tue, 01 Mar 2011 05:00:00 GMT Maximizing ROI can be more of an art form than an exact science. There are two simple ways to increase the ROI of a direct marketing campaign: decrease the cost per order (CPO) or increase the revenue per order. Direct Marketing News