http://www.dmnews.com/drtv-campaign/topic/11823/ Articles tagged with DRTV Campaign from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged. http://www.dmnews.com/drtv-is-the-heart-of-zestras-touchy-campaign/article/251612/ Wed, 01 Aug 2012 04:00:00 GMT As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged. Direct Marketing News DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. http://www.dmnews.com/plug-ins-drtv/article/229234/ Thu, 01 Mar 2012 05:00:00 GMT DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. Direct Marketing News Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment. http://www.dmnews.com/hamptons-pajamajeans-go-viral-with-drtv-campaign/article/217251/ Thu, 01 Dec 2011 05:00:00 GMT Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment. Direct Marketing News Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. http://www.dmnews.com/mtv-direct-response-exec-out-after-kickbacks-investigation-report/article/211983/ Wed, 14 Sep 2011 16:05:39 GMT Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. Direct Marketing News Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
. http://www.dmnews.com/more-than-television/article/210140/ Thu, 01 Sep 2011 04:00:00 GMT Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
. Direct Marketing News Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad. http://www.dmnews.com/cablevision-debuts-on-screen-email-opt-in/article/205315/ Tue, 14 Jun 2011 20:49:50 GMT Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad. Direct Marketing News If the latest crop of infomercials and short-form direct response television commercials is any indication, this method of advertising can be used for just about any type of product or service. http://www.dmnews.com/is-your-product-or-service-right-for-drtv/article/197264/ Tue, 01 Mar 2011 05:00:00 GMT If the latest crop of infomercials and short-form direct response television commercials is any indication, this method of advertising can be used for just about any type of product or service. Direct Marketing News Direct response television is effective in generating immediate revenue results and helping build brand awareness. Every company is focused on the bottom line. Nielsen ratings — at their best — are an inexact science, while DRTV is measurable. http://www.dmnews.com/tactics-to-enhance-your-drtv-investment/article/197263/ Tue, 01 Mar 2011 05:00:00 GMT Direct response television is effective in generating immediate revenue results and helping build brand awareness. Every company is focused on the bottom line. Nielsen ratings — at their best — are an inexact science, while DRTV is measurable. Direct Marketing News