http://www.dmnews.com/att/topic/11814/ Articles tagged with AT&T from Direct Marketing News Direct Marketing News web@haymarketmedia.com no AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app. http://www.dmnews.com/att-launches-mobile-point-of-sale-app-for-companies/article/240183/ Tue, 08 May 2012 18:49:16 GMT AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app. Direct Marketing News For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding. http://www.dmnews.com/att-cmo-heralds-targeted-approach/article/224906/ Wed, 01 Feb 2012 05:00:00 GMT For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding. Direct Marketing News For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications. http://www.dmnews.com/att-mobiles-a-ha-moment-for-mobile-marketers/article/198834/ Mon, 21 Mar 2011 20:14:04 GMT For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications. Direct Marketing News AT&T launched a location-based mobile marketing service on February 28 that lets brands deliver customized SMS or MMS messages, such as coupons or sale notices, to opted-in AT&T customers near a participating location. JetBlue, Kmart and HP are among the brands using the platform. http://www.dmnews.com/att-launches-location-based-promotions-service/article/197202/ Mon, 28 Feb 2011 19:49:04 GMT AT&T launched a location-based mobile marketing service on February 28 that lets brands deliver customized SMS or MMS messages, such as coupons or sale notices, to opted-in AT&T customers near a participating location. JetBlue, Kmart and HP are among the brands using the platform. Direct Marketing News