http://www.dmnews.com/association-of-national-advertisers/topic/11548/ Articles tagged with Association Of National Advertisers from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Nearly nine in 10 brands will use mobile marketing this year, and three-quarters (75%) will increase their mobile marketing spending, according to a survey from the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA). However, most are lukewarm about their own mobile initiatives, the industry groups said. http://www.dmnews.com/brands-to-boost-marketing-spend-but-many-doubt-effectiveness-poll/article/195376/ Mon, 31 Jan 2011 22:26:43 GMT Nearly nine in 10 brands will use mobile marketing this year, and three-quarters (75%) will increase their mobile marketing spending, according to a survey from the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA). However, most are lukewarm about their own mobile initiatives, the industry groups said. Direct Marketing News