http://www.dmnews.com/digital-campaign/topic/11480/ Articles tagged with Digital Campaign from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste. http://www.dmnews.com/krafts-cool-digital-campaign-is-anything-but-cheesy/article/278260/ Fri, 01 Feb 2013 05:00:00 GMT Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste. Direct Marketing News And it's Atmosphere Proximity for the win. The agency takes on The Economist's digital promo in 2013. http://www.dmnews.com/new-economist-campaign-will-be-so-money/article/274559/ Wed, 02 Jan 2013 22:05:22 GMT And it's Atmosphere Proximity for the win. The agency takes on The Economist's digital promo in 2013. Direct Marketing News Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation. http://www.dmnews.com/idaho-tourism-gains-success-with-digital-campaigns/article/256263/ Sat, 01 Sep 2012 04:00:00 GMT Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation. Direct Marketing News The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web." http://www.dmnews.com/opel-movano-delivers-brand-impressions-with-banner-ad/article/220764/ Sun, 01 Jan 2012 05:00:00 GMT The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web." Direct Marketing News ​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York. http://www.dmnews.com/digiday-2011-integrate-digital-media-brand-advertising/article/218937/ Mon, 12 Dec 2011 16:43:13 GMT ​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York. Direct Marketing News Gap, whose previous campaigns have focused primarily on the US, has rolled out a global campaign to create awareness around its 1969 autumn collection. http://www.dmnews.com/gap-eyes-global-expansion-with-new-marketing-push/article/208869/ Mon, 01 Aug 2011 20:43:01 GMT Gap, whose previous campaigns have focused primarily on the US, has rolled out a global campaign to create awareness around its 1969 autumn collection. Direct Marketing News Top brands are introducing digital and social elements to summer road tours and live events to continue interaction with consumers well after the appeal of the in-person experience has worn off. http://www.dmnews.com/brands-digitize-live-events-to-bolster-consumer-databases/article/205841/ Fri, 01 Jul 2011 04:00:00 GMT Top brands are introducing digital and social elements to summer road tours and live events to continue interaction with consumers well after the appeal of the in-person experience has worn off. Direct Marketing News Peter Minnium, IAB consulting director and head of the Rising Stars program, about how the units' adoption offers a window into the display advertising landscape. http://www.dmnews.com/qa-peter-minnium-consulting-director-interactive-advertising-bureau/article/205207/ Mon, 13 Jun 2011 18:20:32 GMT Peter Minnium, IAB consulting director and head of the Rising Stars program, about how the units' adoption offers a window into the display advertising landscape. Direct Marketing News Callaway Golf launched a one-day consumer-generated display ad campaign on ESPN.com's home page on April 8 (ahem, the second day of the Master's, golf's first Grand Slam of the year). The initiative, part of the golf products manufacturer's "Winning Redefined" campaign, promoted the company's line of Razr drivers and Iron golf clubs. Callaway developed the campaign with its agency Eleven. http://www.dmnews.com/callaway-golf-runs-one-day-consumer-generated-display-initiative/article/200279/ Fri, 08 Apr 2011 20:31:51 GMT Callaway Golf launched a one-day consumer-generated display ad campaign on ESPN.com's home page on April 8 (ahem, the second day of the Master's, golf's first Grand Slam of the year). The initiative, part of the golf products manufacturer's "Winning Redefined" campaign, promoted the company's line of Razr drivers and Iron golf clubs. Callaway developed the campaign with its agency Eleven. Direct Marketing News Clothing retailer Old Navy launched a mobile marketing campaign February 17 with mobile app developer Shazam. The effort gives consumers digital coupons and product information through Shazam's music identification service. The retailer developed the campaign with Crispin Porter & Bogusky, the lead creative agency of parent company Gap Inc. http://www.dmnews.com/old-navy-launches-mobile-effort-with-shazam/article/196606/ Fri, 18 Feb 2011 15:41:15 GMT Clothing retailer Old Navy launched a mobile marketing campaign February 17 with mobile app developer Shazam. The effort gives consumers digital coupons and product information through Shazam's music identification service. The retailer developed the campaign with Crispin Porter & Bogusky, the lead creative agency of parent company Gap Inc. Direct Marketing News