http://www.dmnews.com/tv-marketing/topic/11469/ Articles tagged with TV Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. http://www.dmnews.com/plug-ins-drtv/article/229234/ Thu, 01 Mar 2012 05:00:00 GMT DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. Direct Marketing News You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas. http://www.dmnews.com/verizon-history-channel-latest-to-tap-tv-commerce/article/218189/ Mon, 05 Dec 2011 21:29:09 GMT You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas. Direct Marketing News eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper. http://www.dmnews.com/did-ebay-just-create-couch-commerce/article/217304/ Mon, 21 Nov 2011 21:33:34 GMT eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper. Direct Marketing News It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers. http://www.dmnews.com/winning-votes-with-interactive-tv/article/207979/ Wed, 20 Jul 2011 21:32:51 GMT It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers. Direct Marketing News Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad. http://www.dmnews.com/cablevision-debuts-on-screen-email-opt-in/article/205315/ Tue, 14 Jun 2011 20:49:50 GMT Cable TV provider Cablevision rolled out a tool June 14 that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad. Direct Marketing News US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year. http://www.dmnews.com/digital-to-spur-ad-spending-growth-in-next-four-years-pricewaterhousecoopers/article/205310/ Tue, 14 Jun 2011 20:15:53 GMT US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year. Direct Marketing News BMW of North America is narrowing its search for a lead creative agency to replace GSD&M Idea City, which resigned its contract with the company late last year, said Dan Creed, VP of marketing at the automaker, on June 2. http://www.dmnews.com/bmw-to-hear-creative-agency-pitches-after-test-drive/article/204350/ Thu, 02 Jun 2011 16:25:42 GMT BMW of North America is narrowing its search for a lead creative agency to replace GSD&M Idea City, which resigned its contract with the company late last year, said Dan Creed, VP of marketing at the automaker, on June 2. Direct Marketing News Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline. http://www.dmnews.com/foster-grant-debuts-integrated-marketing-campaign/article/200819/ Mon, 18 Apr 2011 04:00:00 GMT Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline. Direct Marketing News The sophistication of TV advertising isn't yet at a creepy, Back to the Future II, "Old-Spice-guy-spritzes-my-underarms" level, but I'm beginning to think it's only technology that's hampering the evolution. http://www.dmnews.com/tv-ads-are-creeping-outside-the-box/article/197796/ Mon, 07 Mar 2011 21:32:23 GMT The sophistication of TV advertising isn't yet at a creepy, Back to the Future II, "Old-Spice-guy-spritzes-my-underarms" level, but I'm beginning to think it's only technology that's hampering the evolution. Direct Marketing News The drumbeat has pounded for decades: Interactive television is here. From Qube to the Full Service Network, from Wink to Navic, there's been no shortage of promises and ballyhoo, but little actual progress to make one believe the TV industry is much closer to fulfilling that promise. http://www.dmnews.com/boost-sales-with-interactive-tv/article/194769/ Tue, 01 Feb 2011 05:10:00 GMT The drumbeat has pounded for decades: Interactive television is here. From Qube to the Full Service Network, from Wink to Navic, there's been no shortage of promises and ballyhoo, but little actual progress to make one believe the TV industry is much closer to fulfilling that promise. Direct Marketing News