http://www.dmnews.com/marketing-campaigns/topic/11467/ Articles tagged with Marketing Campaigns from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe. http://www.dmnews.com/caples-courage-inspires-creativity/article/273983/ Tue, 01 Jan 2013 05:00:00 GMT The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe. Direct Marketing News Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. http://www.dmnews.com/uks-strongbow-pops-its-top-with-a-digital-bottle-cap/article/274010/ Tue, 01 Jan 2013 05:00:00 GMT Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. Direct Marketing News Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be. http://www.dmnews.com/doing-innovative-work-means-constantly-challenging-yourself/article/270025/ Sat, 01 Dec 2012 05:00:00 GMT Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be. Direct Marketing News Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity. http://www.dmnews.com/qa-dan-fietsam-chief-creative-officer-energy-bbdo-chicago/article/269866/ Sat, 01 Dec 2012 05:00:00 GMT Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity. Direct Marketing News If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice. http://www.dmnews.com/the-why-revolution-why-what-got-overthrown/article/260586/ Tue, 25 Sep 2012 04:00:00 GMT If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice. Direct Marketing News How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads. http://www.dmnews.com/man-up-brut-style/article/250435/ Mon, 16 Jul 2012 17:59:42 GMT How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads. Direct Marketing News Tony's Pizza launched a regional marketing campaign around its square-shaped pizza. The campaign is designed to eventually expand to a national audience via social media and mobile aspects. http://www.dmnews.com/tonys-pizza-uses-digital-aspects-for-national-audience/article/246236/ Mon, 18 Jun 2012 20:19:10 GMT Tony's Pizza launched a regional marketing campaign around its square-shaped pizza. The campaign is designed to eventually expand to a national audience via social media and mobile aspects. Direct Marketing News Both fans and J.K. Rowling benefit from the Pottermore website. Take it from a Potter-head. http://www.dmnews.com/what-marketers-can-learn-from-jk-rowling/article/245226/ Mon, 11 Jun 2012 18:44:38 GMT Both fans and J.K. Rowling benefit from the Pottermore website. Take it from a Potter-head. Direct Marketing News No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate? http://www.dmnews.com/pizza-heavyweights-build-brand-affinity-and-vie-for-customer-loyalty/article/229098/ Thu, 01 Mar 2012 05:00:00 GMT No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate? Direct Marketing News South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys. http://www.dmnews.com/law-firm-collins-lacy-seeks-to-build-on-statewide-expansion-with-marketing-passion/article/220649/ Sun, 01 Jan 2012 05:00:00 GMT South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys. Direct Marketing News