http://www.dmnews.com/qr-codes/topic/11349/ Articles tagged with QR Codes from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer. http://www.dmnews.com/direct-response-unbound/article/290482/ Wed, 01 May 2013 04:00:00 GMT Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer. Direct Marketing News Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology. http://www.dmnews.com/qa-joanne-kim-partner-chief-idea-officer-marcus-thomas/article/286048/ Mon, 01 Apr 2013 04:00:00 GMT Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology. Direct Marketing News 10 ways to keep printed communications relevant to multichannel customers. http://www.dmnews.com/direct-mail-evolved/article/280361/ Fri, 01 Mar 2013 05:00:00 GMT 10 ways to keep printed communications relevant to multichannel customers. Direct Marketing News As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication. http://www.dmnews.com/once-hot-sms-and-qr-codes-become-old-marketing-standbys/article/281516/ Fri, 01 Mar 2013 05:00:00 GMT As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication. Direct Marketing News Customer engagement is the secret ingredient in this pretzel company's campaign http://www.dmnews.com/auntie-annes-twist-on-multichannel-campaigns/article/275668/ Thu, 10 Jan 2013 19:33:13 GMT Customer engagement is the secret ingredient in this pretzel company's campaign Direct Marketing News Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter. http://www.dmnews.com/ortega-promotes-spicy-mexican-makeovers/article/269862/ Sat, 01 Dec 2012 05:00:00 GMT Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter. Direct Marketing News Marketers can enhance experiences by making them convenient and simple. http://www.dmnews.com/the-lesson-of-the-talking-pen/article/243531/ Thu, 31 May 2012 14:32:36 GMT Marketers can enhance experiences by making them convenient and simple. Direct Marketing News The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes. http://www.dmnews.com/texas-town-launches-qr-campaigns/article/242913/ Fri, 25 May 2012 17:37:30 GMT The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes. Direct Marketing News The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations. http://www.dmnews.com/ritz-carlton-hotel-company-launches-mobile-app/article/239200/ Tue, 01 May 2012 19:33:47 GMT The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations. Direct Marketing News Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures. http://www.dmnews.com/new-technology-and-digital-experience-make-temporary-retail-stores-really-pop/article/237425/ Tue, 01 May 2012 04:00:00 GMT Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures. Direct Marketing News