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        <title>Articles tagged with Newsletters from Direct Marketing News</title>
        <link>http://www.dmnews.com/newsletters/topic/11008/</link>
        <description>Articles tagged with Newsletters from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Direct Marketing News launches brand new website</title>
          <description>To better serve the needs of our readers, we&apos;ve embarked on an intensive redesign process, including a total revamp of our site&apos;s look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you&apos;ve come to expect.</description>
          <link>http://www.dmnews.com/direct-marketing-news-launches-brand-new-website/article/243508/</link>
          <pubDate>Thu, 31 May 2012 11:12:00 GMT</pubDate>
          <itunes:summary>To better serve the needs of our readers, we&apos;ve embarked on an intensive redesign process, including a total revamp of our site&apos;s look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you&apos;ve come to expect.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Martha Stewart Living uses app to create successful Facebook sweepstakes</title>
          <description>Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.</description>
          <link>http://www.dmnews.com/martha-stewart-living-uses-app-to-create-successful-facebook-sweepstakes/article/229153/</link>
          <pubDate>Thu, 01 Mar 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Coupon company RedPlum uses Facebook contest to build database</title>
          <description>Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.</description>
          <link>http://www.dmnews.com/coupon-company-redplum-uses-facebook-contest-to-build-database/article/204789/</link>
          <pubDate>Wed, 08 Jun 2011 16:00:00 GMT</pubDate>
          <itunes:summary>Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Build your e-mail list following five strategies </title>
          <description>Internet users are becoming pickier about the number of e-mails and the types of e-mails that they sign up to receive.</description>
          <link>http://www.dmnews.com/build-your-e-mail-list-following-five-strategies/article/189989/</link>
          <pubDate>Mon, 01 Nov 2010 20:09:48 GMT</pubDate>
          <itunes:summary>Internet users are becoming pickier about the number of e-mails and the types of e-mails that they sign up to receive.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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