http://www.dmnews.com/multichannel/topic/10125/ Articles tagged with Multichannel from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Macy's CMO Martine Reardon describes the company's shift to a data-centric culture. http://www.dmnews.com/customers-star-at-macys/article/298512/ Wed, 12 Jun 2013 19:32:13 GMT Macy's CMO Martine Reardon describes the company's shift to a data-centric culture. Direct Marketing News The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back. http://www.dmnews.com/all-marketing-is-direct-marketing-the-evolution-of-a-revolution/article/298494/ Wed, 12 Jun 2013 16:50:40 GMT The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back. Direct Marketing News The home appliance manufacturer uses storytelling to connect with consumers. http://www.dmnews.com/whirlpool-gives-storytelling-a-spin/article/296327/ Tue, 04 Jun 2013 17:49:30 GMT The home appliance manufacturer uses storytelling to connect with consumers. Direct Marketing News It's time for marketers to break down silos and reach buyers across all platforms. http://www.dmnews.com/web-social-or-mobile-all-of-the-above/article/296229/ Tue, 04 Jun 2013 13:43:56 GMT It's time for marketers to break down silos and reach buyers across all platforms. Direct Marketing News Cricket Communications chirps at competitors' customers to make the switch http://www.dmnews.com/cricket-calls-out-verizon-and-att-customers/article/295415/ Wed, 29 May 2013 21:16:26 GMT Cricket Communications chirps at competitors' customers to make the switch Direct Marketing News Marketing is not for the faint of heart. http://www.dmnews.com/be-a-marketing-risk-taker/article/283526/ Fri, 08 Mar 2013 03:02:46 GMT Marketing is not for the faint of heart. Direct Marketing News Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience. http://www.dmnews.com/hitting-a-digital-experience-home-run/article/283298/ Wed, 06 Mar 2013 20:07:40 GMT Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience. Direct Marketing News Experts reveal the do's and don'ts of how marketers can help to create a positive customer experience. http://www.dmnews.com/do-you-have-what-it-takes-to-make-my-day/article/283179/ Wed, 06 Mar 2013 12:30:00 GMT Experts reveal the do's and don'ts of how marketers can help to create a positive customer experience. Direct Marketing News 10 ways to keep printed communications relevant to multichannel customers. http://www.dmnews.com/direct-mail-evolved/article/280361/ Fri, 01 Mar 2013 05:00:00 GMT 10 ways to keep printed communications relevant to multichannel customers. Direct Marketing News The holding company aims to create the world's top digital agency. http://www.dmnews.com/publicis-groupe-merges-digitas-and-lbi/article/279211/ Tue, 05 Feb 2013 21:49:52 GMT The holding company aims to create the world's top digital agency. Direct Marketing News