http://www.dmnews.com/database-technology/topic/10115/ Articles tagged with Database Technology from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked. http://www.dmnews.com/segmenting-the-privacy-centric-customer/article/274003/ Tue, 01 Jan 2013 05:00:00 GMT Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked. Direct Marketing News Building the business case for data investment to impact marketing. http://www.dmnews.com/the-roi-of-marketing-data/article/273177/ Tue, 01 Jan 2013 05:00:00 GMT Building the business case for data investment to impact marketing. Direct Marketing News Real-time data is what marketers want; old-time analytics is what they've got. http://www.dmnews.com/making-data-big-and-smart-with-data-intelligence/article/265534/ Thu, 01 Nov 2012 04:00:00 GMT Real-time data is what marketers want; old-time analytics is what they've got. Direct Marketing News Too many marketers try to automate processes before they have a central hub a clean data to support their marketing efforts. http://www.dmnews.com/first-a-data-hubthen-marketing-automation/article/265092/ Wed, 24 Oct 2012 14:14:08 GMT Too many marketers try to automate processes before they have a central hub a clean data to support their marketing efforts. Direct Marketing News As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules. http://www.dmnews.com/tactics-for-multichannel-success/article/238030/ Tue, 01 May 2012 04:00:00 GMT As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules. Direct Marketing News When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list. http://www.dmnews.com/what-to-have-on-your-database-shopping-list/article/232385/ Sun, 01 Apr 2012 04:00:00 GMT When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list. Direct Marketing News Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting. http://www.dmnews.com/qa-donna-hamilton-vp-of-audience-targeting-at-alliant/article/222776/ Wed, 11 Jan 2012 19:58:33 GMT Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting. Direct Marketing News Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement. http://www.dmnews.com/infogroup-ceo-replaced/article/219586/ Thu, 15 Dec 2011 19:50:09 GMT Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement. Direct Marketing News Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty. http://www.dmnews.com/qa-diane-berry-svp-of-coveo/article/219392/ Wed, 14 Dec 2011 18:05:12 GMT Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty. Direct Marketing News List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup. http://www.dmnews.com/gupta-files-countersuit-claims-infogroup-execs-have-no-brains/article/217393/ Tue, 22 Nov 2011 16:56:42 GMT List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup. Direct Marketing News