http://www.dmnews.com/database-integration/topic/10114/ Articles tagged with Database Integration from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications. http://www.dmnews.com/pitney-bowes-seeks-to-expand-into-digital-marketing-spaces/article/245586/ Wed, 13 Jun 2012 17:00:23 GMT Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications. Direct Marketing News Marketing departments should consider hiring their own COOs to oversee data management, due to the exponential increase in information available to marketers and the regulation of data collection and use, said Bruce Biegel, managing director of the Winterberry Group. http://www.dmnews.com/marketing-departments-need-coos-to-manage-data-nextargeting-summit-2011/article/200154/ Thu, 07 Apr 2011 15:59:50 GMT Marketing departments should consider hiring their own COOs to oversee data management, due to the exponential increase in information available to marketers and the regulation of data collection and use, said Bruce Biegel, managing director of the Winterberry Group. Direct Marketing News In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could. http://www.dmnews.com/integrate-marketing-automation-sales-force-automation-and-e-mail-marketing/article/198941/ Wed, 23 Mar 2011 13:57:01 GMT In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could. Direct Marketing News Ryan Tuttle joined BrightWave Marketing, an e-mail focused digital agency, in January. He's the former COO of Engauge Digital where he rose in the ranks from account manager at Spunlogic, which was later acquired by Engauge. http://www.dmnews.com/qa-ryan-tuttle-vp-of-strategic-services-brightwave-marketing/article/198883/ Tue, 22 Mar 2011 15:57:42 GMT Ryan Tuttle joined BrightWave Marketing, an e-mail focused digital agency, in January. He's the former COO of Engauge Digital where he rose in the ranks from account manager at Spunlogic, which was later acquired by Engauge. Direct Marketing News Every once in a while, I come across a piece of marketing that is so insightful, well-timed and relevant that I can't help but reach for my wallet. This happened to me about a week ago. http://www.dmnews.com/brilliant-dm-to-make-you-smile/article/198696/ Fri, 18 Mar 2011 18:54:58 GMT Every once in a while, I come across a piece of marketing that is so insightful, well-timed and relevant that I can't help but reach for my wallet. This happened to me about a week ago. Direct Marketing News In the most simplest terms, GIS merge cartography, statistical analysis and database technology. The latest iterations wed data analytics with satellite mapping to better locate and identify prospects/customers. http://www.dmnews.com/marry-gis-applications-with-mapping-data-for-competitive-advantage/article/196917/ Wed, 23 Feb 2011 22:00:23 GMT In the most simplest terms, GIS merge cartography, statistical analysis and database technology. The latest iterations wed data analytics with satellite mapping to better locate and identify prospects/customers. Direct Marketing News Andrew Frawley, president of marketing technology at Epsilon, a marketing data and technology services company, discusses the future of database marketing and whether he thinks Congress will intervene on behavioral tracking. http://www.dmnews.com/qa-andrew-frawley-epsilon-president-of-marketing-technology/article/196423/ Wed, 16 Feb 2011 21:24:00 GMT Andrew Frawley, president of marketing technology at Epsilon, a marketing data and technology services company, discusses the future of database marketing and whether he thinks Congress will intervene on behavioral tracking. Direct Marketing News HP has agreed to acquire Vertica, an analytics platform provider, the companies said February 14. The deal is expected to close in the second quarter of HP's 2011 fiscal year, which will end April 30. An HP spokesperson told Direct Marketing News that "it's too soon to tell if Vertica will retain its brand" and added that "employee decisions will be made at the conclusion of the acquisition process." http://www.dmnews.com/hp-acquires-analytics-provider-vertica/article/196341/ Mon, 14 Feb 2011 17:48:29 GMT HP has agreed to acquire Vertica, an analytics platform provider, the companies said February 14. The deal is expected to close in the second quarter of HP's 2011 fiscal year, which will end April 30. An HP spokesperson told Direct Marketing News that "it's too soon to tell if Vertica will retain its brand" and added that "employee decisions will be made at the conclusion of the acquisition process." Direct Marketing News Hoover's and LinkedIn have partnered to provide b-to-b professionals with an interface to use LinkedIn networks within the context of Hoover's business data. http://www.dmnews.com/hoovers-linkedin-to-offer-20m-in-depth-profiles/article/193911/ Mon, 10 Jan 2011 14:00:00 GMT Hoover's and LinkedIn have partnered to provide b-to-b professionals with an interface to use LinkedIn networks within the context of Hoover's business data. Direct Marketing News It is doubtful anyone believes they do not need numbers to run their business. http://www.dmnews.com/centralize-customer-sentiment-data-for-better-results/article/192869/ Wed, 15 Dec 2010 20:42:31 GMT It is doubtful anyone believes they do not need numbers to run their business. Direct Marketing News