http://www.dmnews.com/editor's-pick/topic/301/ Articles tagged with Editor's Pick from DMNews http://www.dmnews.com/creative-campaigns-from-coty-alltel-and-buffalo-state-college/article/126634/ Mon, 02 Feb 2009 01:46:00 GMT With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers. http://www.dmnews.com/mailing-out-vacations/article/126623/ Mon, 02 Feb 2009 01:30:00 GMT Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes. http://www.dmnews.com/weddings-get-interactive-social/article/126660/ Mon, 26 Jan 2009 15:03:00 GMT You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts. http://www.dmnews.com/drive-auto-sales-online/article/126244/ Mon, 26 Jan 2009 01:30:00 GMT http://www.dmnews.com/creative-campaigns-from-ge-village-inn-and-rochester-institute-of-technology/article/126277/ Mon, 26 Jan 2009 01:30:00 GMT As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a customer than it is to get a new one. Imagine all the data companies have been sitting on for years - from CRM, leasing, sales, software renewals, helpdesk logs and maintenance. http://www.dmnews.com/data-personalization-key-to-converting-offline-mailer-into-online-visitor/article/123887/ Mon, 12 Jan 2009 12:25:54 GMT As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies. http://www.dmnews.com/cell-phone-evolution/article/123635/ Mon, 12 Jan 2009 01:30:00 GMT http://www.dmnews.com/creative-campaigns-from-intermix-wine-enthusiast-and-aolcom/article/123658/ Mon, 12 Jan 2009 01:30:00 GMT http://www.dmnews.com/creative-campaigns-from-best-western-international-arizona-office-of-tourism-and-virginia-blood-services/article/123538/ Mon, 05 Jan 2009 16:46:32 GMT It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet. http://www.dmnews.com/something-special/article/123727/ Mon, 05 Jan 2009 15:42:00 GMT