http://www.dmnews.com/airlines/topic/298/ Articles tagged with Airlines from DMNews JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs. http://www.dmnews.com/loyalty-takes-flight-at-jetblue/article/156061/ Mon, 26 Oct 2009 00:00:00 GMT JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services. http://www.dmnews.com/jetblue-working-with-e-dialog-on-e-mail-marketing-loyalty-program/article/151609/ Tue, 06 Oct 2009 15:58:40 GMT With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings. http://www.dmnews.com/british-airways-face-to-face-with-agencycom/article/147935/ Tue, 01 Sep 2009 12:05:45 GMT JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United. http://www.dmnews.com/jetblue-latest-airline-to-seek-improved-loyalty/article/141290/ Thu, 06 Aug 2009 17:24:26 GMT AirTran Airways has found that e-mail is a helpful tool to help keep up communications with its frequent flier members. In fact, since the airline teamed up with e-mail services provider e-Dialog to revamp its e-mail program, the brand has seen a 70% increase in click-through rates in its e-mails. http://www.dmnews.com/airtran-finds-e-mail-helps-increase-loyalty/article/139858/ Mon, 13 Jul 2009 00:00:00 GMT Ryanair, a discount airline based in Ireland, has partnered with Webloyalty in a move to encourage repeat customers. Through the new agreement, customers who book tickets online with Ryanair will receive a prompt at the end of the checkout process inviting them to join Webloyalty's Shopper Discounts and Rewards program. http://www.dmnews.com/ryanair-looks-to-webloyalty-for-repeat-business/article/139412/ Wed, 01 Jul 2009 14:30:02 GMT PrivatAir, a company that offers private flights to VIPs and executives, has signed Ink Publishing to helm a relaunch of its custom magazine in July. The 6,500-circulation quarterly, PrivatAir — the magazine, is offered on board PrivatAir flights and on all business-class services operated by partners Lufthansa, Swiss International Airlines and KLM, and at some luxury hotels in Europe and the Middle East. It's also direct mailed to PrivatAir clients and subscribers worldwide. http://www.dmnews.com/privatair-taps-ink-to-redesign-custom-magazine/article/139068/ Thu, 25 Jun 2009 12:50:45 GMT JetBlue debuted its first flight to Los Angeles International Airport (LAX) yesterday and, to build buzz around the event, invited travel bloggers and YouTubers on a flight from JFK to LAX to share their thoughts. http://www.dmnews.com/jetblue-debuts-campaign-to-promote-new-lax-service/article/138706/ Thu, 18 Jun 2009 11:10:38 GMT As Memorial Day rounds the corner, travel marketers are using e-mail to promote last minute deals. http://www.dmnews.com/inbox-insider-travel-marketers-use-e-mail-for-last-minute-holiday-deals/article/137058/ Tue, 19 May 2009 10:56:31 GMT Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage Company, which went public this week, will run the existing Airmiles program and British Airways' frequent flier program, BA Miles. It has yet to announce any other clients, but expects to begin developing or managing other frequent flier and rewards programs within the year. http://www.dmnews.com/company-sprouts-from-ba-airmiles/article/130696/ Wed, 15 Apr 2009 15:42:47 GMT