http://www.dmnews.com/analytics/topic/297/ Articles tagged with Analytics from DMNews American Express has launched an analytics and consulting organization, called American Express Business Insights, to help its business customers develop better-informed strategies. The new unit, announced November 19, will study the aggregate trend analysis and spending patterns of approximately 90 million cards across 127 markets to provide business planning and marketing expertise. http://www.dmnews.com/amex-debuts-consulting-and-analytics-arm-for-business-customers/article/158099/ Thu, 19 Nov 2009 10:51:25 GMT Bid management software-maker SearchForce has launched its "Cross-Channel Marketing Tracker" platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool. http://www.dmnews.com/searchforce-releases-multichannel-analytics-tool/article/157862/ Mon, 16 Nov 2009 16:50:44 GMT Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed. http://www.dmnews.com/salesforcecom-adobe-partner-for-app-creation-product/article/156220/ Mon, 26 Oct 2009 15:37:35 GMT Holding company MDC Partners has formed a group to improve its agencies' data and analytics capabilities. The company announced the creation of its Consumer Insights Group on October 26. The holding company's agency roster includes Crispin Porter & Bogusky, Fletcher Martin and Source Marketing. http://www.dmnews.com/mdc-partners-forms-data-analytics-group/article/156207/ Mon, 26 Oct 2009 12:37:51 GMT In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels. http://www.dmnews.com/ogilvy-marketshare-partners-release-multichannel-media-spend-tool/article/155489/ Fri, 16 Oct 2009 17:38:41 GMT Reynolds DeWalt acquired RiverView Marketing Consultants, a direct marketing services company, effective October 5. Reynolds DeWalt, a multichannel agency, made the acquisition to boost its direct mailing capabilities, particularly in database management and analytics services for mail campaigns, in which RiverView specialized. http://www.dmnews.com/reynolds-dewalt-acquires-riverview-to-boost-direct-mail-capabilities/article/151624/ Tue, 06 Oct 2009 17:32:53 GMT ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite. http://www.dmnews.com/paradyszmatera-names-stagno-president-of-analytics-unit/article/151269/ Fri, 02 Oct 2009 12:09:21 GMT Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture's analytic software will be embedded in Adobe's content-creation tools. The companies will operate separately until the transaction closes, which is expected to take place in the fourth quarter. http://www.dmnews.com/adobe-to-acquire-omniture/article/149046/ Wed, 16 Sep 2009 10:39:45 GMT As technology gains sophistication, choosing and implementing a Web analytics strategy grows more complex. Four experts share advice to ensure you're making the best choices for your company http://www.dmnews.com/score-big-with-goal-driven-web-analytics/article/148742/ Mon, 14 Sep 2009 00:00:00 GMT Social network membership is growing among Americans, according to a recent Forrester Research study. The most rapid growth has occurred among consumers 35 and older; however, all ages and demographics use social networking sites regularly. http://www.dmnews.com/keeping-pace-with-mainstream-social-media/article/147429/ Mon, 31 Aug 2009 00:00:00 GMT