http://www.dmnews.com/search-marketing/topic/296/ Articles tagged with Search Marketing from DMNews Search leader Google again topped the list of consumers' favorite online brands, with Yahoo and Amazon behind it, according to Forrester Research online brand analysis published November 16. Facebook, offered for the first time to participants as a choice, finished as the fourth choice. http://www.dmnews.com/online-consumers-heart-google-again-and-show-some-love-for-facebook-in-forrester-report/article/157929/ Tue, 17 Nov 2009 17:17:56 GMT Trying to reposition its products' brand image from old and expensive to young and affordable, the Bordeaux wine region of France is running a campaign called "Life Goes Better with Bordeaux." The effort incorporates an interactive Web site, display ads and social media along with in-store and event marketing to acquire younger customers. http://www.dmnews.com/bordeaux-positions-its-wines-as-young-affordable/article/157918/ Tue, 17 Nov 2009 15:26:54 GMT More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm. http://www.dmnews.com/google-retailers-optimistic-about-holiday-e-commerce/article/157596/ Thu, 12 Nov 2009 09:00:00 GMT Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice." http://www.dmnews.com/google-buys-admob-for-750-million/article/157459/ Mon, 09 Nov 2009 17:12:32 GMT Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch. http://www.dmnews.com/digital-insider-social-search-will-change-the-way-brands-use-search/article/156534/ Thu, 29 Oct 2009 16:24:46 GMT Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7. The agency will use Omniture's platform to manage clients' paid search advertising spending and to integrate search campaigns with online and offline marketing initiatives, according to a statement from the two companies. http://www.dmnews.com/havas-digital-to-use-omniture-platform-for-search-marketing-efforts/article/151738/ Wed, 07 Oct 2009 17:11:16 GMT CreditReport.com, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up its search marketing strategy. The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page. http://www.dmnews.com/creditreportcom-hires-omniture-for-search-marketing-help/article/148590/ Thu, 10 Sep 2009 16:35:42 GMT InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans. http://www.dmnews.com/five-questions-for-jim-derouchey-president-infousa-database-licensing-at-infogroup-about-local-search/article/148339/ Tue, 08 Sep 2009 15:30:00 GMT Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI. Even in times like these, they feel confident that search advertising will continue to be a valuable investment in the marketing mix. But with increasing competition and a shifting marketplace, marketers must understand the best practices for optimizing search to achieve the desired levels of return from their advertising spend. http://www.dmnews.com/search-optimization-tips-that-will-put-your-brand-front-and-center/article/148168/ Mon, 07 Sep 2009 10:53:00 GMT 15miles, the interactive division of TMP Directional Marketing launched in August, has named Gregg Stewart president. Stewart most recently served as SVP of interactive for TMP Directional Marketing, a local search and Yellow Pages provider. http://www.dmnews.com/15miles-taps-interactive-vet-stewart-as-president/article/148170/ Fri, 04 Sep 2009 14:00:00 GMT