http://www.dmnews.com/multichannel-retail-&-ecommerce/topic/294/ Articles tagged with Multichannel Retail & Ecommerce from DMNews Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products. http://www.dmnews.com/intel-debuts-viral-gift-card-holiday-campaign/article/158130/ Thu, 19 Nov 2009 12:45:44 GMT For fashionistas who love trying on clothes but don't want to leave home, online retailer Tobi.com has opened a virtual fitting room. The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits. http://www.dmnews.com/tobicom-debuts-virtual-fitting-room/article/157736/ Mon, 16 Nov 2009 04:00:00 GMT More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm. http://www.dmnews.com/google-retailers-optimistic-about-holiday-e-commerce/article/157596/ Thu, 12 Nov 2009 09:00:00 GMT IBM has released WebSphere Commerce 7, the latest version of its e-commerce platform, which includes integration with social media and mobile. The overarching goal of the platform is to create a more personal experience at the consumer level. http://www.dmnews.com/ibm-releases-e-commerce-platform-for-social-media-mobile-integration/article/157547/ Wed, 11 Nov 2009 04:30:00 GMT As part of its effort to emerge from Chapter 11 bankruptcy protection, Reader's Digest Association has reorganized its marketing structure and named a CMO for the US. The company named Lisa Karpinski its US CMO, responsible for marketing strategies across the company's brands. Based in Milwaukee, she will oversee marketing team members for all US titles. http://www.dmnews.com/readers-digest-association-reshuffles-marketing-operations-names-us-cmo/article/157495/ Tue, 10 Nov 2009 12:16:40 GMT US online retail spending totaled $29.6 billion in Q3 2009, according to a e-commerce sales estimate released on November 5 by ComScore. The period, down 2% versus a year ago, was the second in online shopping history in which sales figures had a downward trend in consecutive quarters. However, the projections for the holiday season are healthier. http://www.dmnews.com/e-commerce-down-2-in-q3-outlook-for-holiday-season-sunnier/article/157176/ Thu, 05 Nov 2009 16:56:24 GMT Target has eliminated 85 positions as part of a reorganization of its marketing department. The company said in a statement that it "routinely evaluates all areas" to ensure its organizational structure is efficient and that staffing levels meet its changing needs. The position eliminations were not specific to employment levels or skill sets, according to a company spokesperson. http://www.dmnews.com/target-eliminates-85-marketing-jobs/article/156595/ Fri, 30 Oct 2009 10:30:10 GMT Kohl's Department Stores will increase its investment in digital media by 25% this holiday season. The chain will also boost the amount of mailings to Kohl's Charge Card users, including distributing a men's holiday gift guide in select markets. http://www.dmnews.com/kohls-ups-holiday-season-commitment-to-digital-direct-mail/article/156504/ Thu, 29 Oct 2009 15:05:28 GMT E-commerce services provider GSI Commerce has agreed to acquire Retail Convergence, operator of private sale e-commerce site RueLaLa.com, for up to $350 million. The transaction includes a $180 million pay out at the closing of the deal and an earn-out of up to $170 million based on Retail Convergence's performance in fiscal year 2012. http://www.dmnews.com/gsi-commerce-acquires-private-sale-site-ruelalacom/article/156345/ Wed, 28 Oct 2009 10:14:50 GMT Add Toys "R" Us to the list of retailers that recently introduced or reintroduced in-store layaway — a service that had been eliminated by many retailers. http://www.dmnews.com/layaway-returns-to-retailers-on-the-web/article/155963/ Mon, 26 Oct 2009 00:00:00 GMT