http://www.dmnews.com/mobile-marketing/topic/293/ Articles tagged with Mobile Marketing from DMNews MasterCard introduced Mobile Payments Gateway, a mobile payments processing platform, in Brazil on November 16. The service gives consumers the ability to use their phones as payment devices and link their existing credit, debit or prepaid MasterCard accounts to fund mobile payments. http://www.dmnews.com/mastercard-debuts-mobile-payments-platform-in-brazil/article/157856/ Mon, 16 Nov 2009 16:23:32 GMT Yahoo launched Yahoo Mobile en Español, a Spanish-language mobile homepage customized for the US Spanish-speaking consumer, on November 12. Yahoo plans to work with advertisers to sell display and mobile search ads on the site. http://www.dmnews.com/spanish-language-yahoo-mobile-debuts/article/157668/ Thu, 12 Nov 2009 15:09:23 GMT Outdoor retailer Bass Pro Shops has tapped mobile commerce and marketing firm Transaction Wireless to create its first mobile gift card program, which will go live in next year's first quarter. When the mobile program launches next year, consumers will be able to customize online gift cards by incorporating personalized text, videos and voice messages. http://www.dmnews.com/bass-pro-shops-hires-transaction-wireless-for-mobile-gift-card-program/article/157585/ Thu, 12 Nov 2009 11:00:00 GMT Hilton Worldwide will launch iPhone and iPod Touch applications for seven of its hotel chains by the end of this year. It is the first time the company has used the channel in the US. The free apps for the Hilton and DoubleTree brands launched November 10. http://www.dmnews.com/hilton-debuts-first-us-iphone-ipod-touch-apps/article/157549/ Wed, 11 Nov 2009 09:00:00 GMT Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand. http://www.dmnews.com/constant-contact-launches-iphone-app-for-e-mail-marketing/article/157496/ Tue, 10 Nov 2009 12:36:01 GMT Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice." http://www.dmnews.com/google-buys-admob-for-750-million/article/157459/ Mon, 09 Nov 2009 17:12:32 GMT Toyota Motor Sales USA has released an iPhone application to promote its 2010 model of the Toyota Prius hybrid. http://www.dmnews.com/toyota-drives-interaction-with-prius-campaign-using-iphone-app/article/157246/ Mon, 09 Nov 2009 00:00:00 GMT The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation. http://www.dmnews.com/american-heart-association-takes-hands-on-approach-to-life-saving/article/156983/ Tue, 03 Nov 2009 15:05:15 GMT K&G Fashion Superstore, a Men's Wearhouse brand, is planning a foray into mobile marketing using a Responsys toolset. The brand is trying to reach consumers who typically don't respond to other direct and digital methods, said Claudia Lugmair, manager of e-communications at Men's Wearhouse. The effort is expected to begin next year. http://www.dmnews.com/kg-fashion-to-launch-first-mobile-effort-with-responsys-tool/article/156554/ Fri, 30 Oct 2009 11:00:00 GMT Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters. http://www.dmnews.com/get-ready-to-test-the-mobile-search-waters/article/156227/ Mon, 26 Oct 2009 16:50:20 GMT